Brand Manager
Pure Resourcing Solutions Limited
Brand Manager (Direct-to-Consumer Subscription Marketing) Location: Hybrid Norwich City Centre About the Role We're looking for an ambitious and commercially minded Brand Manager to join a fast-growing organisation operating within the health, safety and well being sector. This is an exciting opportunity to take ownership of a consumer-focused subscription proposition, driving brand growth, customer acquisition, retention and lifetime value. Working at the intersection of brand, digital marketing and commercial performance, you'll play a pivotal role in shaping how consumers discover, engage with and remain loyal to our services. You'll be responsible for developing and delivering marketing strategies that fuel sustainable growth across direct-to-consumer channels. This role would suit someone with strong experience in subscription-based businesses , D2C marketing , customer life cycle management and data-driven decision making. Key Responsibilities - Develop and execute brand and marketing strategies to drive subscription growth and market share. - Lead customer acquisition campaigns across digital and offline channels. - Optimise the end-to-end customer journey, from awareness and consideration through to conversion, retention and advocacy. - Monitor and improve key metrics including customer acquisition cost (CAC), conversion rate, churn, retention and lifetime value (LTV). - Work closely with digital, product, sales and customer experience teams to ensure a seamless and compelling customer proposition. - Manage agency relationships, creative development and campaign delivery. - Use customer insights, market research and performance data to inform marketing strategy and investment decisions. - Identify opportunities for product and proposition enhancement based on customer needs and market trends. - Maintain brand consistency across all customer touchpoints. - Manage marketing budgets and evaluate campaign effectiveness. About You You'll be a strategic thinker with a strong commercial mindset and the ability to balance brand-building activities with performance marketing objectives. Essential Experience - Experience in a Brand Manager , Senior Marketing Manager or similar role. - Proven success within a subscription, membership, recurring revenue or SaaS environment . - Strong understanding of D2C customer acquisition and retention strategies. - Experience managing multi-channel marketing campaigns. - Ability to analyse data and translate insights into actionable growth plans. - Excellent stakeholder management and communication skills. - Budget management experience. Desirable - Experience within healthtech, care, wellbeing, connected services, telecoms, or consumer technology sectors. - Familiarity with CRM, customer lifecycle marketing and marketing automation platforms. - Knowledge of regulated consumer markets. What You'll Get - Opportunity to shape the growth of a purpose-led consumer brand. - High visibility role with significant impact on commercial performance. - Collaborative and supportive culture. - Competitive salary and benefits package. - Hybrid and flexible working arrangements. Apply If you're passionate about building brands, accelerating subscription growth and delivering exceptional customer experiences, we'd love to hear from you