Marketing Jobs in Lancashire

Smiths Equipment Hire Ltd are the North Wets largest Independent Equipment Hire company with 21 Hire It Centres located across the region. We're looking for a creative, analytical and commercially minded SEO & Content Writer to plan, write and optimise content that improves our search engine rankings and drives high-quality traffic to our website click apply for full job details

Vacancy: Marketing Manager Division : Siemens Electrium Sales Ltd (ESL) Location: Hindley Green Are you a strategic and digitally savvy Marketing Manager ready to drive sales growth and strengthen market presence? We are seeking a proactive Marketing Manager to support Electrium Sales Ltd (ESL) UK's sales strategy and commercial objectives across all customer touchpoints. Working closely with product and sales teams, you will develop engaging content and campaigns across digital, social, web, and face-to-face channels to enhance visibility, strengthen customer engagement, and support our go-to-market strategy. This is an exciting opportunity for a results-focused professional who thrives in a collaborative environment and embraces Siemens' Growth Mindset culture of continuous learning, development, and teamwork. You'll make a difference by: - Lead and develop a team of marketing professionals, including recruitment, training, motivation, and performance management. - Provide an effective interface between ESL product units and ESL sales teams, fostering strong, consistent working relationships. - Develop ESL's visibility and digitalisation by creating usable and relevant content for distribution via face-to-face activities and virtual customer experience - Create and execute a strategic business plan to advance the digital development of ESL sales & marketing activity. - Support the achievement of budgeted turnover and margin results, with specific targets for key product areas - Enhance product promotion and training to support sales performance and customer engagement. - Generate regular, high-quality feedback and monthly reports on departmental activity and targets using CRM. - Maintain personal capability in line with the requirements of the ESL UK competency matrix. Your success is grounded in: - Proven experience in people & performance management, fostering team growth and accountability - Degree, higher education qualification, CIM (Chartered Institute of Marketing) qualification, or equivalent professional marketing qualification. - Demonstrated experience in developing and using digital marketing platforms such as website, social media and video content. - Ability to work with internal and external suppliers to deliver impactful content within budget - Strong understanding and practical experience of campaign planning and promotional activity - Provide accurate and reliable content (both written and visual). - Demonstrates a growth mindset, with the ability to thrive in a structure environment It's great if you have these, but not essential: - Ability to liaise with trade associations and external database providers (e.g., Luckins, Voltimum) - Experience providing market analysis and feedback on sales campaigns and promotional activities - Previous digital marketing experience or marketing experience a similar product portfolio. - Strong IT skills with a focus on written and numeric capability We offer you: Hybrid Working: Achieve a healthy work-life balance with our flexible working arrangements Pension Plan: Secure your future with our generous pension scheme, with employer contributions up to 10%. Time Off: Recharge and rejuvenate with 26 days of annual leave (plus bank holidays), and the option to buy or sell an additional 5 days. Performance-Based Bonus: Enjoy an annual bonus linked to the company's performance. We are fully committed to providing equal opportunities and building an inclusive workplace where a broad range of backgrounds and perspectives thrive. We embrace the many ways people think, learn, and experience the world-because we know that diverse minds drive innovation. So that we can support you to be your best during the application and interview process, please let us know if you have any specific requirements.

Company : TES Communication Solutions Type : Full-time About Us At TES Communication Solutions, we've been helping organisations stay connected, safe and efficient for over 35 years. As a proudly independent business based in Leyland, we've built a reputation for delivering bespoke communication solutions and developing long-term partnerships with our customers click apply for full job details

Marketing Ai Operations Flexible UK Location Competitive Salary + Bonus + Excellent Benefits Are you passionate about AI, automation and transforming the way marketing operates? I'm currently supporting an ambitious, high-growth professional services group in the search for an AI Operations Manager to play a pivotal role in shaping the future of its marketing function. This is an opportunity to join one of the UK's fastest-growing advisory groups, operating across multiple specialist professional services businesses. Following significant growth through acquisition and continued investment in technology, the organisation is building a market-leading AI capability to revolutionise customer engagement, marketing performance and commercial growth. If you're excited by AI, data, automation and building intelligent marketing operations from the ground up, this is the role for you. The Opportunity Reporting into the Head of Marketing Operations, you'll take ownership of the organisation's AI marketing operations capability, designing and implementing intelligent systems that improve efficiency, enhance customer experiences and drive measurable commercial results. Working across the entire customer journey, you'll combine AI, automation and customer intelligence to create highly personalised, scalable marketing programmes that directly impact pipeline and revenue. This is a strategic and hands-on position where you'll influence the future direction of marketing technology across a diverse portfolio of businesses. Day to Day - Lead the development of AI-powered marketing operations and automation strategy. - Build intelligent customer profile models, ICPs, personas and predictive scoring frameworks. - Design AI-driven customer journeys across email, web, paid media, SMS and CRM. - Develop automation workflows, decision trees and AI-powered orchestration models. - Build autonomous AI agents to improve marketing productivity and scalability. - Drive dynamic personalisation using behavioural, intent and commercial data. - Create robust governance around AI usage, prompts, data quality and compliance. - Connect AI initiatives directly to pipeline growth, attribution and commercial performance. - Work closely with senior marketing and growth leaders to identify new AI opportunities. - Stay ahead of emerging AI technologies and continuously improve marketing capabilities. YOU? You'll thrive in this role if you have experience across marketing operations, automation, CRM and AI technologies, alongside a commercial mindset and a passion for innovation. You'll ideally bring experience with: - Marketing Operations or Revenue Operations - AI platforms and Large Language Models (LLMs) - Salesforce Marketing Cloud / Salesforce CRM - Marketing automation and customer journey orchestration - Customer segmentation, lead scoring and personalisation - Data modelling, SQL, Excel and BI tools - Attribution, reporting and commercial performance analysis - Automation platforms and workflow design - Stakeholder management across marketing, sales and commercial teams Experience leading projects - or people - in a fast-paced, data-driven environment would be highly advantageous. AI is fundamentally changing how businesses market, engage and grow. This organisation is investing heavily in building best-in-class AI capabilities and is looking for someone who wants to be at the forefront of that transformation. If you want the freedom to innovate, influence strategy and build AI-powered marketing operations that genuinely move the needle, I'd love to hear from you! 52082CC INDFIR The Portfolio Group are acting on behalf of our client in recruiting for this position.

Our client, a leading national service company, are looking to recruit a creative, professional and driven Marketing & PR Executive to manage day to day tasks including the upkeep of social media channels, writing relevant content, website updates and planning of events and campaigns. Reporting to the Operations Manager, duties to include: Marketing & Digital: Coordinate requirements for promotional click apply for full job details

Finance Manager High-Growth Premium Fashion Brand Manchester Harmonic are delighted to be working with an intendent, high-growth premium fashion brand in their search for a Finance Manager to join their leadership team in an exciting period for the business. The Business: Our client is one of the UK's fastest-growing contemporary fashion brands, recognised for its premium aesthetic, loyal global customer base and strong digital-first presence. Having established an impressive position within the D2C market, the business continues to expand internationally whilst investing across ecommerce, wholesale and omnichannel growth. As the business enters its next phase of expansion, they are seeking a commercially minded Finance Manager to partner closely with the Founder and Senior Leadership Team. This newly created role is a highly visible position offering the opportunity to influence strategic decision-making and help shape the future growth of a globally recognised brand. The Role: Reporting directly to the Founder and Directors, this is a broad and commercially focused Finance Manager position, sitting at the heart of the business. You will provide financial leadership, commercial insight and operational support across multiple functions, partnering with teams including Merchandising, Buying, Supply Chain, Marketing, Ecommerce and Wholesale. This role is ideally suited to an ambitious finance professional who enjoys operating within a fast-paced, entrepreneurial environment and is excited by the opportunity to help scale a high-growth consumer brand. Duties: - Partner with the Founder, Directors and Senior Leadership Team to support the delivery of the company's ambitious growth strategy. - Lead the annual budgeting process, quarterly forecasting and long-term financial planning. - Develop financial models to assess new product launches, international expansion opportunities and strategic investment decisions. - Deliver commercial insight and analysis to improve profitability, operational performance and decision-making. - Own cashflow forecasting and working capital management, ensuring the business maintains strong financial health whilst supporting continued growth. - Prepare monthly management accounts, Board reporting packs and financial performance analysis. - Oversee month-end and year-end reporting processes, ensuring accurate financial reporting and compliance. - Maintain robust financial controls and continuously improve finance systems, processes and reporting capabilities. - Manage relationships with external accountants, auditors, tax advisors and banking partners. What we need to see (essential): - ACA, ACCA or CIMA Qualified (or qualified by experience). - Previous experience within a fashion, retail, ecommerce or consumer products business. - Strong stakeholder management skills with the ability to influence senior leadership. What we'd like to see (bonus): - Experience within a high-growth, founder-led business. - Knowledge of Shopify, Xero or similar systems. Salary: - £55,000 - £60,000 + Benefits Location: - Manchester (Hybrid) If you are interested - to be considered for the role please forward your CV or ring . At Harmonic, we are dedicated to fostering an inclusive and equitable workplace. We actively welcome applications from individuals of all backgrounds and assure you that every candidate will be thoughtfully considered for the roles we represent, without regard to race, religion, gender expression, disability, or sexual orientation.

Graduate Marketing Executive Location: Office-based Salary: £25,000 - £30,000 The Role We're looking for a creative and enthusiastic Graduate Marketing Executive to join a growing team. This is an excellent opportunity for a recent graduate marketing professional to gain hands-on experience across digital marketing, content creation, campaigns and brand promotion. Key Responsibilities - Support the planning and delivery of marketing campaigns. - Create engaging content for social media, websites and email marketing. - Assist with digital marketing activities including SEO, PPC and CRM campaigns. - Monitor campaign performance and produce reports. - Update website and marketing materials. - Conduct market research and competitor analysis. - Work closely with internal teams to support marketing initiatives. Skills & Experience - Degree in Marketing, Business, Communications or a related subject (or equivalent experience). - Strong written and verbal communication skills. - Good knowledge of Microsoft Office. - Familiarity with social media platforms and digital marketing. - Highly organised with excellent attention to detail. Desirable: Experience with Canva, Adobe Creative Suite, Google Analytics, HubSpot, Mailchimp, WordPress, SEO or PPC.

ROLE OVERVIEW We are looking for a strategic and execution-focused Journey & Lifecycle Senior Manager to lead customer journey design and lifecycle marketing within the Marketing Operations function at K3 Advisory Group. You will own the Salesforce Marketing Cloud (SFMC) product and customer journey function - designing, building, and optimising automated journeys that nurture leads from MQL through to revenue and support cross-sell and retention objectives. Working closely with the CDP Product Manager, RevOps Manager, and campaign teams, you will ensure K3's customer communications are personalised, data-driven, and commercially effective. COMMERCIAL OBJECTIVES - Direct + influenced multi-channel pipeline coverage & revenue - Improved sales conversion of pipeline to opportunity - ICP-hyper-personalised, scaled outreach with full-funnel coverage - Data integrity, health & sender reputation management - Cross-sell & referrer orchestration - Group + brand lead volumes, opportunity CVR, revenue acceleration - orchestrating customer journeys KEY RESPONSIBILITIES Leadership & Management - Own design, orchestration, governance & optimisation for lifecycle marketing and email/SMS channels - Transforming intelligence outputs from CRM, AI, ICP and behaviour into revenue-generating journeys - Sales pipeline orchestration, driving opportunity-to-revenue conversion Functional Responsibilities - You will take functional ownership across 23 BUs, leading lead nurture, opportunity acceleration, cross-sell, referral partner, buyer, customer, event and sales enablement journeys. - You will own Salesforce Marketing Cloud (SFMC) end-to-end - Journey Builder, Contact Builder, Data Extensions, Automation Studio, Mobile Studio, Email Studio and the personalisation frameworks that sit across them. - You will build and manage a full journey portfolio spanning acquisition (lead, ICP and intent nurture), conversion (sales acceleration, opportunity nurture), growth (cross-sell), partner (referrer and introducer journeys) and retention (client engagement and reactivation). - You will develop the lifecycle marketing roadmap across every business, mapping the path from lead to MQL, SQL, opportunity, cross-sell and advocacy through a clear lifecycle framework, journey architecture and contact strategy. - You will design journey architecture from the ground up - entry logic and triggers, decision trees, exit and suppression logic, and channel orchestration - working closely with the AI Operations Manager and Performance team. - You will set the standard for how SFMC is built and managed, delivering execution standards, governance and reusable assets across Journey Builder, Automation Studio, Data Extensions, triggered sends and dynamic content. - You will operationalise AI-driven personalisation, turning inputs like ICP, intent, propensity, industry, persona and opportunity stage into tailored email content, CTAs, case studies, offers and send timing. - You will orchestrate journeys across email, SMS, website, sales notifications and paid audiences, defining the sequencing, cadence, frequency and escalation paths that keep communications relevant. - You will build K3's cross-sell engine, developing the models, journeys and group revenue programmes that unlock more value from every client relationship. - You will grow K3's partner and referrer channel through dedicated journeys for referrer onboarding, introducer nurturing, referral activation and reporting. - You will optimise journeys for revenue, not just opens - refining entry criteria, messaging, cadence and journey paths to maximise opportunity creation and pipeline generation. - You will own journey analytics and reporting, giving the business a clear view of coverage, engagement, commercial impact and operational health. - You will lead and develop your team, setting clear objectives and driving strong performance. - You will protect the customer experience through strong governance, owning contact frequency, suppression and prioritisation rules, resolving journey conflicts, and stewarding audience governance across the board. - You will stay ahead of evolving sender reputation and deliverability requirements from Microsoft and Google, proactively adapting K3's data integrity and sender practices as the rules governing email placement continue to change. KEY PERFORMANCE MEASURES - Coverage - lifecycle conversion, revenue contribution, engagement performance - Coverage - personalisation coverage, CTR, conversion uplift - Quality - journey effectiveness, automation coverage, conversion performance - Quality - build quality, automation reliability, deployment velocity - Quality - deliverability, unsubscribe rates, complaint rates - Email channel - engagement, conversion - Revenue Ops - direct + influenced contribution across leads, SQLs, opportunities and revenue - Cross-sell / referrer - pipeline, revenue, conversion rate - Revenue optimisation - revenue per journey, pipeline per journey, opportunity conversion rate WHAT WE OFFER - Competitive salary, commensurate with experience and seniority - Performance-related bonus linked to individual and business outcomes - Hybrid and flexible working arrangements - Structured professional development budget and learning opportunities - Pension and healthcare options - Exposure to a broad and diverse portfolio of professional services businesses across K3 Advisory Group - A fast-paced, commercially driven environment with real scope for career progression K3 Advisory Group is an equal opportunities employer. This job specification sets out the principal responsibilities for this role and is not an exhaustive list of duties. Responsibilities may evolve over time in line with the needs of the business.

Business Development and Marketing Coordinator Permanent, Full time Salary: £30,000-£33,500 per annum (depending on experience) Are you passionate about marketing and business development? Would you love a role focused on building a brand and unlocking opportunities? Our client, a leading organisation within the construction sector, is seeking a talented Marketing and Business Development Coordinator to join their team in Manchester. As the Marketing and Business Development Coordinator, you will play a crucial role in driving the growth and success of our client's business. You will work in a dynamic and collaborative environment, supporting the marketing and business development strategies across their Northern offices (occasional travel will be required). This company are employee owned meaning there is a real team feel to the organisation and everyone genuinely cares about the success, celebrating even the little wins! Responsibilities: - Coordinate marketing campaigns and initiatives, ensuring the delivery of high-quality materials and strategies - Working closely with senior management to put together BD and marketing strategy and plans - Conduct market research and analysis to identify new business opportunities and emerging trends - Proactively promote all regional projects and successes across social media - Assist in the preparation of proposals, presentations, and pitches to potential clients - Develop and maintain strong relationships with existing and potential clients, partners, and stakeholders and ensure CRM is updated - Assist in planning and organising events, conferences, and networking activities - Work closely with senior team to submit entries for regional awards - Monitor marketing and business development metrics and provide regular reports to the management team Desired Skills and Qualifications: - Proven experience in marketing, within construction/architecture/engineering would be ideal but other professional services would also be considered - An understanding of the importance of marketing and business development activity to the wide business - Specific experience in digital marketing strategy and utilising social media across a number of channels - Strong communication and interpersonal skills, with the ability to build relationships and influence stakeholders - Fantastic writing skills with the ability to write copy for print and digital - Excellent organisation and time management skills, with the ability to multitask and meet deadlines - Proficiency in CRMs, MS Office and ability to pick up industry specific systems Benefits: - Hybrid working model, allowing flexibility between working remotely and from the office - 25 days of annual leave, plus bank holidays - Paid training and development opportunities to enhance your skills and career progression - Season ticket loan for easy commute to work - Wellbeing support, including access to employee assistance programmes Office location: Manchester city centre, 5 minute walk from train and tram links and even closer to bus routes. Office Angels is an employment consultancy. We put expertise, energy, and enthusiasm into improving everyone's chance of being part of the workplace. We respect and appreciate people of all ethnicities, generations, religious beliefs, sexual orientations, gender identities, and more. We do this by showcasing their talents, skills, and unique experience in an inclusive environment that helps them thrive. Office Angels is an employment agency and business. We are an equal-opportunities employer who puts expertise, energy and enthusiasm into improving everyone's chance of being part of the workplace. We respect and appreciate people of all ethnicities, generations, religious beliefs, sexual orientations, gender identities, abilities and more. By showcasing talents, skills and unique experiences in an inclusive environment, we help individuals thrive. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you. Office Angels acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. Office Angels UK is an Equal Opportunities Employer. By applying for this role your details will be submitted to Office Angels. Our Candidate Privacy Information Statement explaining how we will use your information is available on our website.

Marketing Executive £28,000 - £30 ,000 + Quarterly Bonus + Further Training + Progression + Excellent Company Benefits Commutable from: Altrincham, Manchester, Sale, Stretford, Trafford, Eccles, Irlam, Warrington, Lymm, Leigh, Worsley, Salford, Swinton, Carrington Are you a Marketing Executive with digital marketing experience, looking to join a well-established manufacturer where you will receive structured training, exposure across the wider business and clear routes for progression?On offer is a great opportunity to join a growing manufacturing business in a varied, hands-on marketing role, where you will help deliver campaigns, enhance the company's digital presence and support continued business growth.This specialist manufacturer supplies a range of products to commercial, industrial and manufacturing environments. They are continuing to expand their market presence and are looking for a motivated Marketing Executive to support brand awareness across digital, print and customer-facing channels.In this role, you will implement and manage digital marketing campaigns across social media, email, advertising and website platforms, while creating content, maintaining brand consistency, monitoring KPIs and supporting events, product launches and sales activity.This role would suit an energetic Marketing Executive with 1-2 years' experience, who is looking for a varied role within an SME or manufacturing environment offering excellent training, development and long-term career progression.The Role: - Implementing digital marketing campaigns across social media, email and advertising - Updating the company website, creating content and supporting SEO activity - £28,000 - £30,000 - Quarterly Bonus + Training + Progression + Company Benefits The Person: - Marketing Executive - Experience with digital marketing, CMS, SEO, email campaigns and analytics tools - Commutable to Altrincham Marketing Executive, Digital Marketing, CMS, SEO, Manufacturing, B2B, Carrington, Manchester Reference Number: BBBH276706 To apply for this role or to be considered for further roles, please click "Apply Now" or contact Josh Cooper at Rise Technical Recruitment. Rise Technical Recruitment Ltd acts an employment agency for permanent roles and an employment business for temporary roles. The salary advertised is the bracket available for this position. The actual salary paid will be dependent on your level of experience, qualifications and skill set and will be decided by our client, the employer. Rise are not responsible or liable for any hiring decisions made by the end client. We are an equal opportunities company and welcome applications from all suitable candidates.

PPC Specialist Manchester City Centre Up to £35,000 + Bonus & Commission (OTE £40,000) Ready to take your PPC career to the next level? An ambitious and fast-growing digital marketing agency is looking for a PPC Specialist to join its talented Manchester team. If you have at least 12 months' experience managing Google Ads campaigns and you're passionate about data, digital marketing and delivering outstanding results, this is an opportunity to build your career within a supportive agency where progression is genuinely encouraged. Working alongside experienced SEO specialists, web designers, content creators and digital marketers, you'll gain exposure to a wide variety of exciting client campaigns while continuing to develop your technical skills. Key Responsibilities of the PPC Specialist - Build, manage and optimise Google Ads campaigns across a diverse client portfolio. - Set up and integrate Google Analytics and other Google platforms. - Audit existing PPC campaigns and identify opportunities for improvement. - Monitor campaign performance and deliver clear reports and recommendations. - Build strong relationships with clients via phone and email. - Work closely with the wider digital marketing team to deliver outstanding campaign performance. - Take ownership of your own client accounts as your experience grows. What We're Looking For - At least 1 year's PPC/Google Ads experience. - Experience creating, managing and auditing Google Ads campaigns. - Excellent written and verbal communication skills. - Comfortable speaking directly with clients. - Good knowledge of Microsoft Office or Google Workspace. - A proactive, analytical mindset with excellent attention to detail. - Someone who enjoys solving problems and thrives in a collaborative environment. What's On Offer - £32,000 - £35,000 basic salary - Bonus & commission scheme (OTE £40,000) - Full-time permanent position - Ongoing in-house Google Ads training and development - Genuine career progression within a growing agency - Casual dress - Company events - Sick pay - Modern Manchester city centre office - Supportive and collaborative team culture Working Hours Monday to Friday This is a full-time office-based role in Manchester City Centre. Apply Now If you're looking for a role where your ideas are valued, your development is invested in, and you'll have the opportunity to work across exciting digital campaigns for a broad range of clients, we'd love to hear from you. APPLY NOW for immediate consideration.

ROLE OVERVIEW We are looking for a proactive and highly organised Marketing Department Coordinator to support the smooth running of the Growth & Marketing function across K3 Advisory Group. This role is the operational backbone of the department, ensuring workflows, briefs, and resources are managed effectively across a fast-paced, multi-brand environment. You will work closely with discipline leads and brand managers to keep roadmaps on track, deadlines met, and stakeholders informed. Reporting into the Chief Growth Officer, you will play a central role in enabling the team to deliver against commercial objectives across all funnel stages. COMMERCIAL OBJECTIVES - Department efficiency (SLAs met) KEY RESPONSIBILITIES Leadership & Management - - Monday set-up - Workflow management - Briefing management - Deadline & delivery management - Resource allocation - Supplier management - Sales enablement Functional Responsibilities - - You will own project and task tracking across the department, keeping every piece of work visible and on track from kick-off through to completion. - You will track how the central resource pool is allocated against tiered BUs, brands and verticals, helping leadership align capacity to current and forecasted revenue - including emerging and high-growth areas. - You will manage inbound requests and ticketing, acting as the front door for the department and making sure nothing falls through the cracks. - You will own and maintain the department roadmap, keeping it accurate and current as priorities shift. - You will manage the department's editorial calendar, coordinating content and campaign timing across the team. - You will be the go-to point of contact for stakeholder communication, keeping people informed and aligned. - You will manage briefs cross-functionally and by channel, working closely with brand managers and discipline leads to keep requirements clear and complete. - You will manage the playbook process, running QA checks ahead of sign-off to protect quality and consistency. - You will manage channel checklists through to ticket completion, ensuring every step is delivered to standard. - You will own the approval workflow, keeping projects moving smoothly through every stage of sign-off. - You will manage suppliers - handling support requests and orders - and own contract management from onboarding through to notice and renewal. - You will support the sales team with toolkits, managing and creating templates that help them sell K3's services with confidence. KEY PERFORMANCE MEASURES - Delivery - projects/tasks delivered on time, average turnaround time - Quality - briefing completion to channel execution against playbooks - Budget - in budget / resource allocation met - Stakeholder satisfaction - Roadmaps - management & maintenance (always up-to-date) - Campaign performance - commercial targets met WHAT WE OFFER - Competitive salary, commensurate with experience and seniority - Performance-related bonus linked to individual and business outcomes - Hybrid and flexible working arrangements - Structured professional development budget and learning opportunities - Pension and healthcare options - Exposure to a broad and diverse portfolio of professional services businesses across K3 Advisory Group - A fast-paced, commercially driven environment with real scope for career progression K3 Advisory Group is an equal opportunities employer. This job specification sets out the principal responsibilities for this role and is not an exhaustive list of duties. Responsibilities may evolve over time in line with the needs of the business.

ROLE OVERVIEW We are looking for a forward-thinking and technically capable AI Marketing Operations Manager to build and support K3's AI-powered marketing operations capability within the Marketing Operations function at K3 Advisory Group. You will help drive the AI and automation strategy across the marketing department - spanning prompt engineering, AI tooling governance, automation workflows, and scaled content and data operations. Working closely with the Head of Marketing Operations and wider growth leadership, you will drive operational efficiency, accelerate delivery speed, and identify high-impact AI use cases that create measurable commercial advantage across K3's portfolio. COMMERCIAL OBJECTIVES - Profile-driven, AI-powered revenue orchestration (at scale) - Addressable market coverage, brand awareness & brand engagement - Multi-channel personalised engagement (brand + CEOs) - Qualified lead volumes, opportunity CVR, revenue acceleration (at scale) - creating customer intelligence & decisioning KEY RESPONSIBILITIES Leadership & Management - Intelligence layer: customer profile schema, ICP models, lead scoring models & intent models - Automation - journey framework, trigger architecture, AI workflows & decision trees - Commercial - pipeline acceleration, lead quality improvements, revenue attribution & personalisation performance Functional Responsibilities - You will own ICP modelling, persona development, behaviour modelling, lead scoring, intent scoring and opportunity scoring - building the intelligence that powers every downstream campaign. - You will bring AI personalisation to life through dynamic content, dynamic journeys, dynamic sequencing, offer selection, message optimisation and next-best-action modelling. - You will build and maintain the customer profile schema, working across audience segmentation, data enrichment, intent signals, behaviour signals and revenue signals. - You will orchestrate journeys across email, SMS, paid media, website personalisation, sales enablement triggers and customer success triggers. - You will own the AI personalisation programme end-to-end, from development requirements and roadmap through to the personalisation framework, audience intelligence model, revenue orchestration model and agentic workflow design. - You will build and continuously optimise the customer profile schema, bringing together firmographic, contact, behavioural, financial and commercial data alongside intent signals. - You will develop ICP models, buying committee models, sector propensity models, lookalike audiences and win propensity models to sharpen targeting across the business. - You will design AI-driven orchestration systems where journeys never really end - each interaction shaping and improving what comes next through intelligent decision trees. - You will build the logic behind AI-powered content decisioning, automating how email content, CTAs, offers, send timing and sequencing are selected based on ICP, behaviour, funnel stage, intent and engagement history. - You will build intelligence models for lead, opportunity, expansion and churn scoring, giving the business a clear, predictive read on revenue. - You will define the rules that govern the Salesforce Marketing Cloud (SFMC) intelligence layer - audience creation, journey entry/exit, suppression logic, personalisation logic and sales triggers. - You will build autonomous AI agents and workflows, including content agents, journey agents, ICP agents and sales agents, to scale delivery without scaling headcount. - You will connect AI activity to commercial outcomes through an attribution and revenue intelligence layer, tracking segment, journey, content and revenue performance. - You will lead and develop your team, setting clear objectives and driving strong performance. - You will own governance, compliance and AI quality - building the frameworks for data governance, AI governance, prompt governance, personalisation rules, consent compliance and auditability. - You will keep your finger on the pulse of the AI landscape, tracking the latest platform trends and advances and using them to continuously improve the sophistication of K3's marketing AI set-up and tooling. KEY PERFORMANCE MEASURES - Coverage - personalisation coverage (reach in the millions), pipeline/revenue targets exceeded - Quality - ICP profile completeness scores, ICP accuracy, CVR rate by segment, pipeline yield - Quality - compliance, data quality, model accuracy, brand guardianship - Pipeline - journey conversion, engagement increases, revenue generated - Channel engagement - open rate, CTR, CVR rate, opportunity creation - Revenue Ops - scoring accuracy, opportunity CVR, revenue predictability/influence, attribution accuracy - Efficiency - productivity gains, manual effort reduction, pipeline contribution WHAT WE OFFER - Competitive salary, commensurate with experience and seniority - Performance-related bonus linked to individual and business outcomes - Hybrid and flexible working arrangements - Structured professional development budget and learning opportunities - Pension and healthcare options - Exposure to a broad and diverse portfolio of professional services businesses across K3 Advisory Group - A fast-paced, commercially driven environment with real scope for career progression K3 Advisory Group is an equal opportunities employer. This job specification sets out the principal responsibilities for this role and is not an exhaustive list of duties. Responsibilities may evolve over time in line with the needs of the business.

I'm hiring a Senior Marketing Analyst to join a growing customer insights team within a well-established UK business that's rapidly scaling its data and analytics capability. This is a core role in the team , focused on unlocking value from customer data to drive smarter CRM, campaign targeting, and retention strategies. Up to £60,000Near Blackburn / Preston - Hybrid (2 days per week onsite) The company A large and growing UK network of independent businesses, supporting over 500+ locations across the UK and Ireland . They've built a strong reputation in their sector and are now investing heavily in customer insight, CRM, and analytics to better understand and engage their customer base at scale. The role You'll sit within a growing Customer Insight team , working closely with marketing, operations, and product teams to: - Understand customer behaviour - Improve campaign targeting - Drive retention and lifecycle engagement - Turn data into actionable business insight This team already has strong CRM and operational capability - but needs a dedicated analyst to own the data, insight, and performance side . What you'll be doing - Analyse customer and transactional data to identify behavioural trends and opportunities - Build and optimise CRM campaign targeting and segmentation - Support key initiatives like customer reactivation and recall campaigns - Conduct pre- and post-campaign analysis to measure performance and ROI - Develop dashboards and reporting around retention, churn, and customer value - Work with stakeholders to understand business needs and deliver insight - Translate data into clear, actionable recommendations for non-technical audiences What you bring Must-haves - Strong SQL skills - Experience in CRM / campaign / marketing analytics - Experience analysing campaign performance and customer behaviour - Comfortable working with customer segmentation and lifecycle data - Strong communication skills - able to present insights clearly - Experience working with stakeholders across different teams Nice to have - Experience with Python or similar tools - Experience with dashboards (Power BI / Tableau or similar) - Experience with survey or customer satisfaction data - Background in retail, healthcare, or service-led environments What they're looking for - 3-5 years' experience in marketing or CRM analytics - A strong mid-level analyst who can work independently - Someone who enjoys working with real business problems, not just reporting - Comfortable working in a growing environment with opportunity to shape things Why this role - Be the go-to analyst in a growing customer insight team - Own end-to-end work across targeting, analysis, and insight - Work on impactful projects (e.g. customer reactivation, lifecycle strategy) - Join a business with a large dataset that's currently under-utilised - Hybrid working with flexibility (2 days onsite) Location - Based near Blackburn / Preston - 2 days per week onsite (previously 3, now flexed) - Likely need to drive - commutable from across the North West Interview process - Initial chat with Hiring Manager - SQL assessment + final presentation