Territory & Key Account Field Sales Manager - Beverage Alcohol Distribution

Breakthru Beverage Group seeks a Field Sales Manager to lead a territory team driving distribution, volume, and brand visibility for premier wine, spirits, and beer portfolios. You will develop and execute account plans, manage key on- and off-premise customers, and analyze sales data to identify opportunities. Partner closely with suppliers and internal marketing, logistics, and operations to deliver flawless execution, retail programs, and merchandising standards while coaching, training, and developing sales reps in a performance-driven, inclusive culture.

Responsibilities

• Lead and develop a field sales team to achieve volume, distribution, and revenue targets.

• Build and manage relationships with key on- and off-premise accounts to grow portfolio share.

• Create and execute territory and account plans aligned with supplier and company priorities.

• Analyze sales, distribution, and pricing data to identify gaps and opportunities.

• Coordinate with marketing, logistics, and operations to ensure execution of programs and service levels.

• Implement merchandising standards and retail activation to enhance brand visibility.

• Forecast sales and manage budgets, trade spend, and promotional investments.

• Provide coaching, performance feedback, and training to sales representatives.

• Ensure compliance with company policies and state/local alcohol regulations.

• Represent Breakthru Beverage Group's culture and values in the marketplace.

Required Skills

• Territory sales management

• Key account management

• Sales forecasting

• Data analysis and reporting

• Trade marketing and activation

• Channel strategy (on/off premise)

• CRM and sales tracking tools

• Negotiation and closing

• Team leadership and coaching

• Beverage alcohol category knowledge