Senior Brand Marketing Manager - Nutrition Products

Abbott Laboratories is seeking a Sr. Brand Manager for Similac Delivery & Performance to lead brand strategy, execution, and optimization for a key nutrition franchise. In this role, you will own brand plans, drive performance marketing, and manage end-to-end delivery across channels and customer segments. You will analyze market insights and campaign data to refine positioning, messaging, and investment priorities, partnering closely with sales, medical, regulatory, and digital teams. You will monitor KPIs, manage budgets, and champion innovative initiatives that strengthen Similac's market presence and support Abbott's mission to improve global health.

Responsibilities

• Lead Similac brand strategy, positioning, and annual brand plans for delivery and performance

• Develop and execute integrated marketing campaigns across digital, clinical, and retail channels

• Analyze market, consumer, and competitive data to optimize brand strategy and investments

• Manage brand performance KPIs, reporting, and recommendations to senior leadership

• Oversee budgets, forecasts, and resource allocation for brand initiatives

• Partner with sales, medical, regulatory, and supply teams to ensure aligned execution

• Drive performance marketing, test-and-learn initiatives, and optimization roadmaps

• Steer innovation and lifecycle management to maintain Similac's competitive advantage

• Ensure compliance with regulatory and medical guidelines in all brand communications

• Mentor junior team members and foster a collaborative, inclusive culture Required Skills

• Brand strategy development

• Pharmaceutical or healthcare marketing

• Go-to-market planning

• Market and competitive analysis

• Digital and performance marketing

• P&L and budget management

• Data-driven decision making

• Cross-functional leadership

• Project and lifecycle management

• Performance measurement and reporting