Marketing Operations Manager

Canon U.S.A. seeks a Marketing Operations Manager to drive data-driven marketing excellence for our imaging and printing solutions. In this role, you'll own campaign operations, lead management, and marketing technology for a global brand in manufacturing. You will build scalable workflows, optimize automation, ensure data quality, and deliver insights that improve pipeline and ROI. Partnering closely with sales, product, and operations, you'll align programs to business goals while supporting Canon's Kyosei values of innovation, collaboration, and social responsibility.

Responsibilities

• Lead end-to-end marketing operations to support Canon U.

• S.

• A.'s imaging and printing business lines

• Build, optimize, and document marketing campaign workflows, automations, and lead routing

• Manage marketing technology stack and integrations with CRM and sales systems

• Develop and maintain performance dashboards, reports, and campaign attribution models

• Analyze campaign data to provide insights, forecasting, and recommendations to marketing leadership

• Partner with sales, product, and operations to align marketing programs with revenue goals

• Ensure data quality, governance, and compliance across marketing databases

• Standardize processes, SLAs, and best practices to improve marketing efficiency and ROISupport budgeting, spend tracking, and vendor management for marketing programs

• Coach stakeholders on marketing tools, processes, and performance metrics Required Skills

• Marketing automation platforms (e.g., Marketo, Hub

• Spot, Eloqua, Pardot)

• CRM systems (e.g., Salesforce)

• Marketing analytics and reporting (Tableau, Power BI, or similar)

• Lead management and lead scoring design

• Campaign workflow design and optimization

• Data management, segmentation, and data governance

• Attribution modeling and ROI analysis

• Excel/Sheets for advanced analysis and modeling

• Project management for cross-functional initiatives

• Budget tracking and vendor management