Foodservice Sales Representative

Performance Food Group seeks a Foodservice Sales Representative in Madison, WI to grow revenue across independent and chain restaurants, healthcare, education, and hospitality accounts. In this field-based role, you will manage a defined territory, prospect and onboard new customers, and expand product penetration with existing accounts. You'll analyze menus, propose value-added solutions, coordinate pricing and promotions, and partner with operations and logistics to ensure accurate, on-time deliveries. PFG offers a safety-first, team-oriented, performance-driven culture with training, career advancement, and comprehensive benefits.

Responsibilities

• Manage and grow a designated foodservice sales territory in Madison, WIProspect, qualify, and close new restaurant and institutional accounts

• Grow sales volume and product mix within existing customer base

• Conduct customer visits to review menus, propose products, and present solutions

• Prepare pricing proposals, promotions, and bids in line with company strategy

• Use CRM and sales tools to track pipeline, activities, and results

• Collaborate with operations and logistics to ensure accurate, on-time deliveries

• Monitor market trends, competitor activity, and customer feedback

• Resolve customer issues promptly to maintain satisfaction and retention

• Meet or exceed sales, margin, and profitability goals set by Performance Food Group Required Skills

• Territory management

• B2

• B sales

• Foodservice industry knowledge

• Account management

• Customer relationship management

• Negotiation

• Cold calling and prospecting

• Sales forecasting

• Microsoft Office

• CRM software