Content Marketing Manager - Pediatric Nutrition

Abbott Laboratories is seeking a Strategic Content Planner to join our internal agency supporting pediatric nutrition. In this role, you will lead content planning and strategy across digital and print channels, translating brand and business objectives into clear content roadmaps and calendars. You will partner closely with marketing, medical, regulatory, and creative teams to brief impactful content, ensure regulatory and brand compliance, and optimize performance using data and insights. This position offers the opportunity to influence global health communications within an inclusive, mission-driven, and innovation-focused culture.

Responsibilities

• Develop and own pediatric nutrition content strategy across digital and print channels.

• Translate brand and business objectives into integrated content plans and calendars.

• Collaborate with marketing, medical, regulatory, and creative teams to brief and optimize content.

• Use data and insights to measure content performance and refine strategy.

• Ensure all content meets regulatory, brand, and tone-of-voice standards.

• Manage content workflows, timelines, and priorities within the internal agency.

• Support campaign ideation, messaging frameworks, and content guidelines.

• Align content plans with global and regional market needs and audience segments.

Required Skills

• Content strategy

• Content planning and calendaring

• Digital marketing

• Healthcare or pharma communications

• Regulated content and compliance awareness

• Analytics and performance measurement

• Campaign development and messaging

• Cross-functional collaboration

• Project and workflow management

• Presentation and stakeholder communication