Brand Manager

Abbott Laboratories seeks a Brand Manager for PediaSure Performance & Delivery in Columbus, OH. In this role, you will own brand strategy, positioning, and execution to drive growth in pediatric nutrition. Lead cross-functional teams across marketing, insights, sales, R&D, and supply chain to develop campaigns, optimize portfolio performance, and deliver innovation. Use data and market research to shape decisions, manage budgets, and track KPIs. Thrive in an inclusive, mission-driven culture that supports professional development, global impact, and work-life balance.

Responsibilities

• Develop and execute brand strategy for Pedia

• Sure Performance & Delivery portfolio

• Lead cross-functional teams to deliver brand plans, innovation, and go-to-market programs

• Use market research and data analytics to inform decisions and optimize brand performance

• Manage budgets, forecasts, and KPIs to achieve growth and profitability targets

• Collaborate with sales to develop customer programs and support channel execution

• Ensure compliance with regulatory, medical, and legal requirements in all brand activities

• Drive digital and omnichannel marketing initiatives to build awareness and engagement

• Monitor competitive landscape and identify new opportunities and risks

• Support long-term portfolio planning, positioning, and lifecycle management

• Contribute to an inclusive, collaborative culture focused on continuous learning and innovation.

Required Skills

• Brand strategy

• Product lifecycle management

• Market research and insights

• Digital marketing and e-commerce

• Project management

• Financial and P&L analysis

• Go-to-market planning

• Cross-functional collaboration

• Data analytics and reporting

• Regulatory and compliance awareness