Supplier Campaign Marketing Manager

Arrow Electronics is seeking a Supplier Campaign Marketing Manager to drive revenue growth for key technology manufacturers within our Electronics portfolio. In this role, you will develop and execute integrated, data-driven campaigns across digital, email, events, and content to support supplier and sales objectives. Partnering closely with sales, product, and global marketing teams, you will shape go-to-market strategies, manage MDF/co-op budgets, and optimize performance using marketing automation and CRM tools. Arrow offers a performance-driven, innovative, and collaborative culture, with opportunities for cross-functional exposure, career development, and impact across global technology markets.

Responsibilities

• Lead end-to-end supplier campaign strategy for key electronics manufacturers across North America.

• Design and execute integrated marketing programs spanning digital, email, events, and content.

• Align with sales to drive pipeline growth, revenue, and share-of-wallet for assigned suppliers.

• Analyze campaign performance, optimize spend, and report ROI to internal and supplier stakeholders.

• Manage co-op/MDF budgets and ensure compliance with supplier funding guidelines and timelines.

• Collaborate with product, sales, and global marketing teams to develop value propositions and messaging.

• Coordinate creation of collateral, landing pages, and digital assets with creative and web teams.

• Use marketing automation and CRM tools to build, launch, and track multi-touch campaigns.

• Support supplier business reviews with campaign results, insights, and data-driven recommendations.

• Stay current on electronics and IT market trends to inform campaign themes and targeting.

Required Skills

• B2

• B marketing strategy

• Channel/partner marketing

• Campaign management

• Digital marketing (email, web, social)

• Marketing automation platforms (e.g., Marketo, Eloqua, Hub

• Spot)

• CRM tools (e.g., Salesforce)

• Budgeting and MDF/co-op fund management

• Data analysis and marketing performance reporting

• Content development and messaging

• Project management