Senior Market and Segment Development Specialist

Canon U.S.A. is seeking a Senior Market and Segment Development Specialist to drive growth for our imaging and printing solutions in the manufacturing sector. In this role, you will analyze market trends, identify high-potential customer segments, and design targeted go-to-market strategies. You'll collaborate closely with sales, marketing, and product teams to build data-driven business cases, refine value propositions, and support campaigns that increase adoption and revenue. This position offers the opportunity to influence strategy at a leading global brand committed to innovation, quality, and social responsibility.

Responsibilities

• Lead market and segment analysis for Canon U.

• S.

• A.'s imaging and printing solutions within manufacturing-focused customer segments

• Identify, size, and prioritize new market segments to drive growth and profitability

• Develop and refine go-to-market strategies, value propositions, and segment-specific messaging

• Collaborate with sales, marketing, and product teams to build targeted campaigns and sales enablement tools

• Monitor competitive activity, pricing, and trends, recommending adjustments to strategy

• Create data-driven business cases for new segment opportunities and initiatives

• Track KPIs for segment performance and report insights to senior leadership

• Partner with cross-functional teams to ensure customer feedback informs product and service enhancements Required Skills

• Market analysis

• Segmentation strategy

• Go-to-market planning

• B2

• B marketing

• Data analysis and reporting

• Competitive intelligence

• Business case development

• Sales enablement

• Project management

• Manufacturing industry knowledge