Senior Manager, Marketing Platforms

ABC Healthcare, a nationwide leader in hospital and outpatient care, seeks a Senior Manager, Marketing Platforms to lead our marketing technology ecosystem. In this role, you will own strategy, implementation, and optimization of CRM, marketing automation, and analytics tools to support patient and provider engagement. You'll collaborate across clinical, digital, and operations teams to build compliant, data-driven campaigns, manage vendors and budgets, and mentor a small team. ABC Healthcare offers a supportive, inclusive culture where you can innovate and improve patient outcomes at scale.

Responsibilities

• Lead strategy and roadmap for marketing technology platforms supporting patient and provider engagement

• Own selection, implementation, and optimization of CRM, marketing automation, and analytics tools

• Partner with clinical, operations, and digital teams to design data-driven campaigns that improve patient outcomes

• Manage vendor relationships, contracts, and platform performance metrics

• Ensure data governance, privacy, and compliance with healthcare regulations across marketing systems

• Develop and track KPIs, dashboards, and reporting to measure marketing ROILead and mentor a small team of platform specialists and analysts

• Drive continuous improvement, testing, and innovation across marketing platforms Required Skills

• Marketing automation platforms (e.g., Marketo, Hub

• Spot, Eloqua)

• CRM systems (e.g., Salesforce, Microsoft Dynamics)

• Marketing analytics and dashboards (e.g., Google Analytics, BI tools)

• Data governance and privacy (HIPAA awareness)

• Customer data platforms and segmentation

• Campaign performance measurement and ROI analysis

• Vendor and martech stack management

• Project and program management

• SQL and data querying or strong data literacy

• Leadership and cross-functional collaboration