Senior Content Marketing Strategist

Kohler is seeking a Sr. Content Strategy Specialist to elevate the Ann Sacks brand in the premium tile and surfaces market. You will lead content strategy across digital, print, and social channels, shaping storytelling that reflects our craftsmanship, design leadership, and sustainability focus. Partner with product, design, and marketing teams to plan editorial calendars, optimize SEO, and ensure a consistent brand voice. You'll analyze performance data, manage creative partners, and drive campaigns that inspire designers, homeowners, and specifiers while supporting Kohler's culture of innovation and gracious living.

Responsibilities

• Lead multi-channel content strategy for the Ann Sacks brand across web, email, social, and print.

• Develop and manage editorial calendars aligned with product launches and brand campaigns.

• Craft and refine brand storytelling and messaging that reflect craftsmanship, design, and sustainability.

• Optimize content for SEO and user engagement using best practices and keyword research.

• Collaborate with product, design, sales, and marketing teams to support business goals.

• Analyze content performance metrics and translate insights into strategy improvements.

• Manage relationships with agencies, freelancers, and creative partners as needed.

• Ensure brand voice consistency and quality across all customer touchpoints.

• Support cross-channel campaigns for designers, homeowners, and specifiers.

• Contribute to innovation in content formats, digital experiences, and storytelling approaches.

Required Skills

• Content strategy

• Editorial planning

• Copywriting

• SEO/SEMContent management systems (CMS)

• Digital marketing

• Analytics/reporting

• Brand storytelling

• Project management

• Stakeholder collaboration