Sales Representative

Southern Glazer's Wine & Spirits seeks a Sales Representative Relief to support on- and off-premise accounts across an assigned territory. In this field-based role, you will provide coverage for primary sales reps, ensuring consistent service, product availability, and execution of promotional programs. Responsibilities include visiting retail and restaurant accounts, presenting portfolio brands, rotating and merchandising inventory, setting displays, and capturing orders. You will build strong customer relationships, resolve issues, and deliver on sales targets while maintaining company standards and responsible alcohol practices.

Responsibilities

• Provide relief coverage for territory sales representatives across assigned route

• Visit on- and off-premise accounts to service, sell, and support customers

• Execute brand promotions, placements, and merchandising standards

• Rotate stock and ensure product freshness and availability

• Set and maintain in-store displays and signage

• Capture and transmit customer orders using company systems

• Achieve assigned sales, distribution, and execution goals

• Build and maintain positive relationships with account decision-makers

• Identify opportunities to grow volume, distribution, and shelf presence

• Maintain accurate reports, route documentation, and compliance with responsible alcohol guidelines Required Skills

• Territory sales

• Account management

• B2

• B selling

• Merchandising and displays

• Order entry/POS systems

• Inventory rotation and stock management

• Sales reporting and CRMBeverage alcohol product knowledge

• Negotiation and influencing

• Time and route planning