Sales Advisor

As a Sales Advisor at Larry H. Miller Dodge Ram, part of Asbury Automotive Group, you will guide customers through the purchase of new and used vehicles in a fast-paced, retail automotive environment. You'll greet and qualify prospects, conduct product presentations and test drives, and clearly explain pricing, financing, and protection options. Using a structured sales process and dealership CRM tools, you'll manage leads, follow up with customers, and support repeat and referral business. You will collaborate with finance and service teams, meet sales and CSI goals, and participate in ongoing training and incentive-based programs.

Responsibilities

• Engage showroom and online customers to understand vehicle needs and recommend new and used Dodge Ram models

• Present pricing, features, and benefits while clearly explaining financing and protection options

• Conduct product demonstrations and test drives that highlight safety, performance, and technology features

• Follow a structured sales process from lead follow-up through delivery and after-sale check-ins

• Use CRM tools to track leads, appointments, and customer communications accurately

• Collaborate with finance, service, and management teams to ensure a seamless customer experience

• Meet or exceed monthly sales, customer satisfaction, and profitability goals

• Stay current on inventory, manufacturer incentives, and competitive products

• Handle documentation, DMV paperwork, and compliance requirements accurately

• Participate in ongoing training, coaching, and performance reviews to continually improve results Required Skills

• Automotive sales

• Retail sales

• Customer relationship management (CRM)

• Lead generation and follow-up

• Product demonstration and test drives

• Negotiation and closing

• Automotive financing basics

• Sales documentation and compliance

• Point-of-sale and DMS systems

• Prospecting and pipeline management