Residential Field Sales Manager - Security Systems

Safe Haven Security seeks a driven Direct Sales Manager to build, lead, and coach a residential field sales team selling ADT-backed smart home and security solutions. In this fast-paced, entrepreneurial role, you'll recruit, train, and mentor reps, drive daily activity in assigned territories, and own performance against aggressive growth targets. Partner with operations to ensure smooth installations and outstanding customer experiences. Ideal candidates bring proven door-to-door or field sales leadership, strong CRM and pipeline skills, and a passion for developing high-performing teams in a competitive, commission-driven environment.

Responsibilities

• Recruit, hire, and onboard high-performing residential direct sales reps.

• Coach, mentor, and manage daily activity to hit individual and team sales targets.

• Manage territories, schedules, and field deployment to maximize lead and door coverage.

• Track performance using CRM tools and sales KPIs; report results and forecasts.

• Conduct ride-alongs and training sessions to improve sales processes and close rates.

• Collaborate with installation and customer success teams for seamless customer handoff.

• Ensure compliance with company, ADT, and industry standards and ethical selling practices.

• Analyze local markets, identify growth opportunities, and execute outreach strategies.

• Motivate team through contests, meetings, and performance-based recognition.

• Handle escalated customer issues and support long-term retention and referrals.

Required Skills

• Direct sales

• B2

• C sales

• Territory management

• Sales team leadership

• CRM software (e.g., Salesforce)

• Pipeline management

• Residential security product knowledge

• Sales training and coaching

• Contract negotiation

• KPI and performance tracking