Residential Direct Sales Manager - Security Systems

Safe Haven Security, a leading Authorized ADT Dealer, is seeking a driven Direct Sales Manager to lead and grow a high-performing residential sales team. In this fast-paced, entrepreneurial role, you'll recruit, train, and coach reps selling smart home and security solutions to homeowners and small businesses. You'll manage territory strategy, ride-along field coaching, and daily KPIs while modeling hands-on prospecting, in-home consultations, and closing. Partner with installation and customer success teams to ensure smooth onboarding and long-term satisfaction. Enjoy uncapped commission, performance bonuses, and a clear path into senior leadership as we expand nationwide.

Responsibilities

• Lead, mentor, and motivate a residential direct sales team to hit and exceed monthly and quarterly targets

• Recruit, onboard, and train new sales reps on smart home and security products, ADT offerings, and sales process

• Own territory planning, door-to-door and event-based prospecting strategies, and local marketing execution

• Conduct regular field ride-alongs to coach presentations, objection handling, and closing techniques

• Monitor daily KPIs, pipeline health, and performance metrics; report results and action plans to leadership

• Collaborate with installation and customer success teams to ensure seamless customer onboarding and satisfaction

• Maintain expert-level knowledge of Safe Haven and ADT products, pricing, and promotions

• Ensure compliance with industry regulations, company policies, and ethical selling standards

• Continuously refine sales scripts, playbooks, and training content based on data and market feedback

• Foster a high-energy, competitive, and accountable sales culture aligned with company values Required Skills

• Direct sales

• Sales team leadership

• B2

• C sales

• Pipeline management

• CRM software (e.g., Salesforce)

• Territory management

• Sales training & coaching

• Contract negotiation

• KPI & performance tracking

• Smart home/security product knowledge