Product Marketing Manager - Medical Devices

KARL STORZ Endoscopy-America seeks a Marketing Manager to drive growth across our Healthcare & Medical portfolio. Reporting to the Marketing, Sales & Advertising team, you will develop and execute strategic marketing plans, lead product launches, manage campaigns, and partner closely with sales to generate demand. You will analyze market trends, oversee digital programs and events, and collaborate with global teams to strengthen brand positioning. Join a culture of integrity, innovation, and continuous improvement with strong opportunities for professional development and impact on patient outcomes.

Responsibilities

• Develop and execute marketing strategies for endoscopy and medical imaging solutions

• Plan and manage product launches and go-to-market campaigns

• Partner with sales teams to create demand-generation programs and sales tools

• Conduct market and competitive analysis to identify growth opportunities

• Lead digital marketing, events, and promotional activities

• Track KPIs and report on campaign performance and ROICollaborate with cross-functional and global teams to ensure brand consistency

• Support pricing, positioning, and lifecycle management of key products Required Skills

• Healthcare marketing strategy

• Product marketing & product launches

• B2

• B marketing in medical devices or healthcare

• Digital marketing & marketing automation

• CRM management (e.g., Salesforce)

• Market research & competitive analysis

• Data-driven campaign optimization

• Content development for clinical audiences

• Budget management & ROI analysis

• Sales enablement & collateral development