Mid-Level Social Media Marketing Manager

FM is seeking a Social Media Manager to own our social presence and amplify our workplace and facilities management software brand. You'll build and execute channel strategies, create and curate content, manage paid and organic campaigns, and translate performance data into clear insights. Partnering with marketing, sales, and customer success, you'll highlight customer stories, thought leadership, and product value to drive engagement and demand. FM offers a collaborative, flexible, tech-forward culture with strong growth opportunities, exposure to global clients, and impact on an evolving future-of-work category.

Responsibilities

• Develop and execute social media strategy to support FM's brand and product positioning

• Create, schedule, and publish engaging content across LinkedIn, X, Instagram, and other channels

• Manage social media calendar aligned with product launches, campaigns, and events

• Monitor performance analytics, report KPIs, and optimize campaigns based on insights

• Engage with followers, respond to inquiries, and support customer success storytelling

• Partner with product marketing, sales, and customer success on integrated campaigns

• Oversee paid social campaigns, including targeting, budgeting, and performance tracking

• Collaborate with design to produce visual and video assets tailored to each channel

• Stay current on B2

• B Saa

• S and workplace tech trends to inform content and messaging

• Support employer brand, thought leadership, and key executives' social presence Required Skills

• Social media strategy

• Content creation and copywriting

• B2

• B Saa

• S marketing

• Social media analytics and reporting

• Paid social campaign management

• Marketing automation and CRM familiarity

• Social listening and community management

• Graphic and video asset briefing/basic editing

• A/B testing and optimization

• Stakeholder and cross-functional collaboration