Marketing Optimization Data Analyst

51905 HROC LLC is seeking an Optimization Specialist to improve performance across marketing, operations, and customer funnels. In this role, you will analyze data, identify bottlenecks, and run A/B and multivariate tests to increase conversion, efficiency, and ROI. You will build dashboards, track KPIs, and translate complex findings into clear recommendations for stakeholders. The ideal candidate is analytically strong, fluent with Excel and analytics tools, and comfortable collaborating with cross-functional teams to design, test, and roll out data-driven process improvements in a fast-moving environment.

Responsibilities

• Analyze performance data across marketing, operations, and customer funnels

• Identify bottlenecks and optimization opportunities using quantitative methods

• Design and execute A/B and multivariate tests to improve KPIs

• Develop and maintain dashboards and reports to track performance

• Translate analytical findings into actionable recommendations for stakeholders

• Collaborate with cross-functional teams to implement optimization initiatives

• Monitor impact of changes and iterate based on results

• Document testing plans, assumptions, and outcomes

• Ensure data quality and consistency across sources

• Stay current on optimization, analytics, and experimentation best practices Required Skills

• Data analysis

• A/B testing

• Experiment design

• SQLExcel/Spreadsheets

• Dashboarding and reporting

• Web analytics tools (e.g., Google Analytics)

• Statistical analysis

• KPI development and tracking

• Data visualization