Marketing Manager

iClassPro, Inc. is seeking a Marketing Manager to lead demand generation and brand growth for our web-based class management software used by gyms, swim schools, and studios worldwide. In this role, you will plan and execute data-driven digital campaigns across email, web, SEO/SEM, social, and paid media to attract and nurture youth activity centers. You will own marketing analytics, optimize the funnel, and partner closely with Sales, Product, and Customer Success to align messaging and drive adoption. This position thrives in a collaborative, mission-driven SaaS environment focused on practical innovation and supporting small business owners.

Responsibilities

• Develop and execute data-driven marketing plans to drive lead generation and product adoption for i

• Class

• Pro's Saa

• S platform.

• Manage integrated digital campaigns across email, web, SEO/SEM, social, and paid channels.

• Create and optimize content tailored to gyms, swim schools, and other youth activity centers.

• Own marketing analytics, setting KPIs and reporting on funnel performance and ROI.

• Collaborate with Sales, Product, and Customer Success to align messaging and campaigns.

• Manage marketing automation workflows, CRM data quality, and lead nurturing programs.

• Conduct market and competitor research to refine positioning and messaging.

• Plan and coordinate webinars, virtual events, and partner campaigns.

• Support brand and communication initiatives that reflect i

• Class

• Pro's mission and values.

• Continuously test, learn, and iterate on campaigns to improve results.

Required Skills

• Digital marketing strategy

• Saa

• S B2

• B marketing

• Marketing automation (Hub

• Spot/Marketo, etc.)

• Email marketing

• Content marketing

• SEO/SEMGoogle Analytics or similar

• Paid advertising (search/social)

• CRM management

• Campaign performance reporting