Lead Generation Specialist - HVAC, Plumbing, and Electrical Services

ARS/Rescue Rooter is seeking a Lead Generation Specialist to drive new residential and light commercial opportunities in our construction-related HVAC, plumbing, and electrical services. In this on-site role, you will prospect, qualify, and nurture leads via outbound calls, emails, and campaign follow-up, booking quality appointments for our sales and field teams. You'll maintain accurate records in our CRM, track conversion metrics, and collaborate closely with operations to optimize scheduling. ARS/Rescue Rooter offers stable, year-round work, strong training, and clear paths for advancement in a safety-first, customer-focused environment.

Responsibilities

• Prospect and qualify residential and light commercial customers for HVAC, plumbing, and electrical services

• Execute outbound calls, emails, and follow-ups to generate appointments for sales consultants

• Maintain and update CRM with accurate lead, contact, and activity details

• Collaborate with dispatch, sales, and field teams to optimize lead routing and scheduling

• Track KPIs such as contact rates, conversion rates, and booked appointments

• Research local markets and campaigns to target high-potential customer segments

• Follow defined scripts and messaging while tailoring conversations to customer needs

• Support marketing campaigns by responding to inbound inquiries and web leads

• Adhere to safety-first and customer-focused standards in all interactions

• Provide feedback on lead quality and campaign effectiveness to management Required Skills

• Lead generation

• Outbound calling

• CRM software (e.g., Salesforce, Hub

• Spot)

• Appointment setting

• Sales pipeline management

• Basic HVAC/plumbing/electrical service knowledge

• Data entry and reporting

• Email and phone communication

• Market research

• Microsoft Office or Google Workspace