Healthcare Digital Marketing & Communications Specialist

Addus HomeCare, Inc. seeks a Marketing & Communications Specialist to support outreach for home and community-based care services. You will create compliant marketing campaigns, patient-focused content, and digital communications that highlight our mission of helping seniors and vulnerable individuals live safely at home. Responsibilities include managing social media, email, and print materials; supporting local referral and community events; tracking campaign performance; and collaborating with clinical, HR, and operations teams to ensure clear, compassionate, and compliant messaging across channels.

Responsibilities

• Plan and execute healthcare-focused marketing and communication campaigns

• Develop patient-focused content for digital, print, and community outreach

• Manage social media, email marketing, and website updates

• Ensure all messaging complies with healthcare and company regulations

• Support local referral, community, and outreach events

• Collaborate with clinical, HR, and operations teams on aligned messaging

• Track, analyze, and report on campaign performance metrics

• Maintain brand standards across all internal and external communications Required Skills

• Healthcare marketing

• Content creation

• Copywriting

• Email marketing

• Social media management

• Marketing analytics

• CRM and marketing automation

• Project management

• Brand management

• Regulatory-compliant communications