Head of Strategy - Demand Generation (B2B Tech & Enterprise)

Head of Strategy - B2B Demand Generation (Agency)

£ Neg + Bonus Remote (UK)

We're hiring a Head of Strategy, a senior leader with deep B2B demand generation , paid media , and SaaS expertise. This is a priority search for someone who can shape strategy, elevate performance, lead senior client conversations, and build a high-performing team.

This role sits at the strategic core of the business. You'll direct LinkedIn Ads , Google Ads , pipeline generation , CAC , ROAS , forecasting , and the wider commercial performance of key accounts.

We're looking for a charismatic, confident, commercially-sharp strategist who can command a room, challenge assumptions, and communicate complex ideas clearly.

Key Responsibilities

• Lead demand-gen strategy across Enterprise and high-growth SaaS clients

• Direct paid media performance across LinkedIn Ads , Google Ads , and emerging channels

• Run QBRs, strategic sprints and senior stakeholder sessions

• Build and develop a team of performance directors, leads and growth marketers

• Own commercial performance: CAC, ROAS, pipeline contribution, forecasting and budget allocation

• Drive experimentation, optimisation and proactive performance improvement

• Shape demand-gen methodology and future service expansion Essential Experience

• 5+ years in B2B paid media and demand generation

• Agency-side experience (non-negotiable)

• Strong background with Enterprise SaaS and high-growth tech

• Managed £200k+ annual media budgets

• Advanced hands-on experience with LinkedIn Ads and Google Ads

• Experience managing and developing senior performance specialists

• Ownership of GTM strategy , pipeline generation and revenue impact

• Strong QBR and strategic leadership experience

• Deep understanding of MQL SQL pipeline revenue

• Commercial fluency: CAC , ROAS , payback , forecasting

• Exceptional written and verbal communication

• Confidence with senior/C-suite stakeholders

• Charismatic, directive leadership style - able to challenge and influence

• Entrepreneurial mindset - motivated by building and shaping a function

Why This Role Matters

You'll shape strategy, elevate performance, influence commercial outcomes and help build the next chapter of the organisation. This is a senior leadership role with genuine autonomy and long-term progression.

If you're a charismatic strategic leader ready to build, lead and make an impact, we'd love to speak with you.