Head of Marketing

Head of Marketing - Global B2B Events

£70,000 - £80,000 + Benefits

London Hybrid - 2-3 days in the office

An exciting opportunity has arisen for an accomplished Head of Marketing to join a highly successful, growing B2B events business with an established portfolio of international conferences.

This is a key leadership role for an experienced events marketer who can combine strategic thinking with hands-on execution, bringing fresh ideas, commercial focus and best-in-class marketing practices to the business.

Leading a small, experienced marketing team, you will take ownership of the marketing strategy across a portfolio of approximately 15 international events, driving audience acquisition, delegate growth, brand development and overall event performance.

Responsibilities

• Lead and develop a high-performing events marketing function

• Own the marketing strategy across an international conference portfolio

• Manage and mentor two Senior Marketing Managers

• Develop innovative, commercially focused campaigns that drive delegate acquisition and engagement

• Remain hands-on across campaign planning and execution

• Introduce fresh ideas, processes and marketing best practice

• Work closely with senior leadership, sales, production and wider event teams

• Travel internationally approximately 4-5 times per year, including destinations such as New York, Singapore, Cape Town and Nairobi Qualifications

• You will be a polished, commercially minded B2B events marketer with 7-8+ years' experience, ideally gained within conferences or high-level business events.

Required Skills

You will have:

• Extensive B2B conference/events marketing experience

• A strong track record of delivering successful delegate acquisition campaigns

• Previous experience managing and developing a marketing team

• Excellent strategic and hands-on digital marketing capabilities

• Strong commercial awareness and analytical skills

• A professional, articulate and confident communication style

• The ability to lead from the front and positively influence a growing business Preferred Skills

• Experience marketing conferences within financial services, finance or related professional markets would be highly advantageous.

Pay range and compensation package

• £70,000 - £80,000 + £10,000 Bonus + Benefits