Head of Integrated Marketing

Head of Digital Integrated Marketing

West London

£100K - £110K + Generous Bonus & fantastic benefits

About the Role

We're seeking a dynamic Head of Digital Integrated Marketing to lead across Brand, Paid media and social media to drive the brand vision and strategy forward. You will work across a wide range of channels and agencies to drive the global experience!

Key Responsibilities:

Define and execute paid media plans across channels (OHH, Print, Digital), aligned with brand goals and campaign objectives.

Collaborate with 360 teams across media strategy, creative asset needs, and delivery.

Lead agency briefings, follow-ups, and site visits.

Identify and secure new paid media opportunities (platforms, integrations, partnerships).

Own the full brand and performance budget alongside ROI/KPI reporting.

Lead briefing, planning, and implementation across markets and agencies.

Serve as in-house expert on algorithm optimization and platform best practices.

Monitor performance, analyze results, and implement improvements across channels and markets.

What you bring:

Strong experience across in B2C/D2C brands

Proven experience in developing and executing integrated marketing (paid, owned, earner, digital, social etc)

Strong leadership skills, including managing direct reports and cross-functional teams.

Excellent communication and vendor/agency management capabilities.

Analytical mindset with a track record of translating data into actionable media insights.

Rates depend on experience and client requirements