Field Marketing Manager

Erie Home, a national leader in premium residential roofing and exterior remodeling, is seeking a Field Marketing Manager to drive homeowner demand in local markets. In this role, you'll plan and execute territory-based campaigns, home shows, events, and direct response programs that fuel our sales teams. You'll collaborate closely with regional sales leaders, manage budgets and vendors, and track ROI to continuously improve performance. This position is ideal for a hands-on marketer who thrives in the field, enjoys measurable impact, and wants to grow with a fast-expanding construction and home improvement brand.

Responsibilities

• Plan and execute local field marketing campaigns to generate qualified homeowner leads

• Partner with sales leaders to support territory goals and event strategies

• Coordinate home shows, community events, and direct response initiatives

• Manage local media, signage, and promotional materials to ensure brand consistency

• Track and report campaign performance, ROI, and lead quality

• Conduct market research on competitors, pricing, and homeowner trends

• Optimize budgets, vendor relationships, and timelines for field activities

• Collaborate with corporate marketing on messaging, creative, and offers

• Support inside sales and canvassing teams with tools and collateral

• Ensure all marketing activities comply with brand and regulatory standards Required Skills

• Field marketing

• Event planning and execution

• Lead generation strategy

• Campaign analytics and ROI tracking

• Vendor and budget management

• Local media and out-of-home marketing

• CRM and marketing automation tools

• Market research and competitive analysis

• Sales and marketing alignment

• Construction or home improvement industry knowledge