Field Marketing Manager - Head and Neck Surgical Visualization (Medical Device)

KARL STORZ Endoscopy-America, a leader in endoscopic and minimally invasive medical technology, is seeking a Field Marketing Manager, Head & Neck to drive regional demand for our surgical visualization solutions. In this role, you will design and execute field marketing programs, events, and campaigns that support sales teams and engage surgeons, hospitals, and clinics. You will localize messaging, develop sales tools, and partner closely with clinical, product, and medical education teams. Leveraging market insights and performance data, you will optimize initiatives while ensuring compliance with healthcare regulations. This position offers the opportunity to impact patient care while working with advanced medical technologies in a collaborative, innovation-driven culture.

Responsibilities

• Develop and execute field marketing strategies for head and neck product lines to drive demand and adoption.

• Plan, coordinate, and support regional events, workshops, and conferences with healthcare providers.

• Collaborate with sales teams to create localized campaigns, tools, and messaging that support revenue goals.

• Translate clinical and technical product features into clear value propositions for surgeons and hospital stakeholders.

• Analyze market trends, customer feedback, and competitive activity to refine marketing plans.

• Manage marketing budgets, timelines, and vendors to ensure on-time, on-budget program delivery.

• Create and adapt marketing collateral, digital content, and educational materials for target audiences.

• Partner with medical education, clinical, and product teams to support product launches and training.

• Track field marketing performance using KPIs and report outcomes and insights to leadership.

• Ensure all marketing activities comply with healthcare regulations, company policies, and brand standards.

Required Skills

• Field marketing strategy

• Healthcare/medical device marketing

• Event planning and execution

• Sales enablement

• Market and competitive analysis

• Marketing campaign management

• CRM and marketing automation tools

• Budget management

• Data-driven reporting and KPIs

• Cross-functional collaboration