Event Marketing Manager

Event Marketing Manager - Conferences

Up to £45,000 + Bonuses

London/Hybrid (3 days office)

The event marketing manager role is a newly created role working on a global series of Marketing Campaigns across a number of Business Events including Security & Pharma, whilst managing & mentoring 1-2 junior marketers.

Targets

• To devise and implement several marketing campaigns per annum keeping to deadlines set

• To increase revenue on specified events by a minimum of 5% year on year

• To produce effective marketing plans within budget

• To achieve quality targets such as Page View targets and ideal marketing mix including drip and burst activity

• Negotiate rate card costs to obtain best possible prices for external activity from media partners

• To achieve management's sales targets and report to sector heads on a regular basis

• To meet all deadlines in the marketing schedules and marketing plans

Duties and Responsibilities

For each campaign the following procedures must be adhered to:

• Attend team / sector meetings

• Research outside marketing brief including competitive events to find best channels to market

• To look at new marketing channels including social media

• Write copy for pre mail, main mail, re-mail stages of campaigns.

• Make targeted internal data selections for pre mail, main mail and re mail stages of campaign utilizing all data available in house

• Source new and relevant data for all events

• Contact all potential marketing partners to set up contra deals - trade associations, newsletters, magazines, websites, associations etc.

• Build relationships with long term media partners and enhance existing agreements

• To work with sponsors and speakers to promote conferences wherever possible

• Maintain contact with suppliers and monitor work in progress(printers, mail house, couriers)

• Manage print runs through to delivery

• Manage mailings from delivery through to land dates

• Write and send press releases for each campaign to ensure maximum PR coverage.

• Send e-mail campaigns through in-house email system and externally when necessary