Director of Marketing

Acclaro Corporation, a global translation and localization leader, is seeking a Director of Marketing to own our brand and demand engine. You will develop and execute a data-driven marketing strategy that elevates our position in the professional services and technology space, driving qualified pipeline and revenue growth across international markets. Partnering closely with Sales, Solutions, and Executive teams, you'll lead brand, digital, content, and campaign initiatives, optimize marketing operations and analytics, and manage a small, high-performing team and agency partners in a collaborative, remote-friendly environment.

Responsibilities

• Develop and own the global marketing strategy to support revenue and pipeline goals in key markets.

• Lead brand positioning, messaging, and storytelling for Acclaro's translation and localization solutions.

• Plan and execute integrated campaigns across digital, content, events, and partner channels.

• Drive demand generation, lead nurturing, and account-based marketing in partnership with Sales.

• Establish and track KPIs, reporting, and marketing analytics to optimize performance and ROI.

• Oversee website, SEO, marketing automation, and CRM processes and data quality.

• Manage and mentor a small internal marketing team plus external agencies and freelancers.

• Collaborate with executive and cross-functional leaders to align marketing with company strategy.

• Support new service launches and go-to-market plans for localization and technology offerings.

• Own and manage the marketing budget, forecasting, and vendor relationships.

Required Skills

• B2

• B marketing strategy

• Global/International marketing

• Demand generation & lead nurturing

• Marketing analytics & KPIs

• Digital marketing (SEO/SEM, email, social)

• Brand management & positioning

• Marketing automation & CRM (e.g., Hub

• Spot, Salesforce)

• Content marketing & campaign development

• Budgeting & forecasting

• Team leadership & cross-functional collaboration