Director of Marketing and Communications

The Pike School seeks a Director of Marketing and Communications to elevate the visibility and value of its student-centered, PK-9 program. Reporting to school leadership, this role leads brand strategy, storytelling, and outreach across web, social, print, and media channels to support enrollment and advancement. The Director will craft compelling, mission-aligned messaging that reflects Pike's warm, inclusive culture and commitment to equity. Responsibilities include strategic planning, content development, PR and crisis communications, analytics, and vendor management in a highly collaborative, innovative environment.

Responsibilities

• Develop and execute an integrated marketing and communications strategy aligned with Pike's mission and enrollment goals

• Oversee brand management, visual identity, and key messaging for internal and external audiences

• Lead content creation for website, social media, email campaigns, print materials, and school publications

• Partner with enrollment, advancement, and leadership teams to support recruitment and fundraising initiatives

• Manage media relations, PR, and crisis communications to protect and enhance the school's reputation

• Use data and analytics to measure campaign effectiveness and inform strategy and budgeting

• Supervise and mentor marketing/communications staff and manage relationships with external vendors

• Ensure all communications reflect Pike's commitment to equity, inclusion, and student-centered learning Required Skills

• Strategic marketing planning

• Brand management

• Content development and copywriting

• Digital marketing and social media

• Email marketing and automation

• Website and CMS management

• Public relations and media relations

• Data analytics and reporting

• Project management

• Team leadership and collaboration