Digital Marketing Specialist
Job Description
Acclaro Corporation is seeking a Digital Marketing Specialist to drive global demand for our professional translation and localization services. In this remote-friendly role, you'll plan and optimize multilingual campaigns across search, social, email, and web to attract and nurture B2B leads. You'll collaborate with international teams to localize content, manage SEO/SEM, and support marketing automation. Using analytics, you'll measure performance and refine strategies. Join a collaborative, growth-focused culture where you'll work with top global brands and expand your digital and localization expertise.
Responsibilities
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Plan, execute, and optimize multilingual digital marketing campaigns across search, social, and email channels to drive lead generation for localization services.
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Collaborate with global teams to align digital campaigns with client goals, brand guidelines, and regional market needs.
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Manage SEO and SEM initiatives, including keyword research, on-page optimization, and paid search campaigns to increase visibility and conversions.
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Create, localize, and adapt digital content for websites, landing pages, and marketing assets in collaboration with translators and designers.
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Track, analyze, and report on campaign performance using analytics tools, providing data-driven recommendations for improvement.
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Support marketing automation workflows, lead nurturing programs, and CRM integration to improve funnel performance.
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Coordinate with external vendors and internal stakeholders to ensure timely, high-quality execution of digital initiatives.
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Stay current on digital marketing trends, tools, and best practices, especially in B2
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B and global marketing contexts.
Required Skills
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Digital marketing strategy
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SEOSEM/Google Ads
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Web analytics (e.g., Google Analytics)
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Marketing automation platforms
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CRM tools (e.g., Hub
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Spot, Salesforce)
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Social media advertising
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Email marketing and nurture flows
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Content marketing and copywriting
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A/B testing and optimization
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