Digital Marketing & Communications Specialist - Home Care

Addus HomeCare, Inc. seeks a Marketing & Communications Specialist to support brand awareness and community engagement for our home and community-based care services. In this role, you will create clear, compassionate messaging that reflects our mission to help seniors and vulnerable individuals live safely at home. Responsibilities include developing digital and print content, managing social media and email campaigns, coordinating local outreach, supporting recruitment marketing, and tracking performance metrics. You'll collaborate with clinical, HR, and operations teams to ensure consistent, compliant communications across channels.

Responsibilities

• Develop and execute marketing and communications campaigns for home and community-based services

• Create digital and print content including web, email, social, and collateral

• Manage social media presence and engagement to support brand and recruitment goals

• Coordinate community outreach and local event promotion in target markets

• Ensure messaging aligns with brand standards, compliance, and regulatory guidelines

• Support recruitment marketing and internal communications initiatives

• Collaborate with clinical, HR, and operations teams on integrated campaigns

• Track, analyze, and report on campaign performance metrics and ROI Required Skills

• Content creation

• Healthcare marketing

• Social media management

• Email marketing

• Marketing analytics

• Copywriting

• Brand messaging

• Campaign management

• Graphic design basics

• CRM/marketing automation tools