CRM Marketing Specialist

Delta Defense seeks a CRM Marketing Specialist to design, execute, and optimize member engagement campaigns supporting USCCA's education, training, and insurance offerings. In this role, you'll own email, SMS, and multi-channel journeys that drive activation, retention, and cross-sell, using data and testing to continuously improve performance. Partner with marketing, analytics, and customer care teams to build segmentation, triggers, and personalized content for responsible gun owners nationwide. Ideal candidates bring strong CRM platform experience, analytical skills, and a passion for mission-driven work in a high-energy, values-based culture.

Responsibilities

• Plan, build, and execute CRM campaigns across email, SMS, and other channels to drive member engagement, retention, and revenue.

• Develop customer segmentation, lifecycle journeys, and trigger-based communications that support USCCA membership growth and education initiatives.

• Manage CRM calendars, campaign setup, QA, and deployment within marketing automation platforms.

• Run A/B tests on subject lines, content, offers, and timing; analyze performance and recommend optimizations.

• Collaborate with marketing, analytics, and customer care teams to align CRM efforts with broader campaigns and member experience goals.

• Leverage data and reporting to track KPIs, uncover insights, and present findings to stakeholders.

• Ensure compliance with CAN-SPAM, SMS, and data privacy standards while maintaining list health and deliverability.

• Support creative development by providing briefs, audience insights, and feedback to copy and design teams.

• Continuously refine onboarding, retention, and reactivation programs based on member behavior and business priorities.

• Contribute to a values-driven, high-energy culture focused on continuous learning, performance, and mission impact.

Required Skills

• CRM campaign management

• Marketing automation platforms (e.g., Salesforce Marketing Cloud, Hub

• Spot)

• Customer segmentation

• Lifecycle and retention marketing

• A/B testing and optimization

• Data analysis and reporting

• Journey mapping and trigger campaigns

• Email marketing best practices and deliverability

• SQL or advanced Excel for data querying (preferred)

• Copywriting and creative briefing