CRM Executive

CRM Executive - Fast-growing fashion brand

Salary - Upto 35k Location - Manchester Staff discount Private Healthcare Onsite Gym

Zachary Daniels are partnered with a fast-growing online fashion retailer specialising in trend-led clothing, offering a wide range of styles at accessible prices.

The Role:

We're looking for a commercially minded CRM Executive to join their growing e-commerce fashion team and take ownership of the day-to-day customer communications. This is an exciting opportunity for someone with hands-on CRM experience who is passionate about customer engagement, email marketing and using data to drive repeat purchases and revenue.

Key Responsibilities:

• Own the day-to-day management of CRM and email marketing activity through Klaviyo .

• Plan, build and deploy engaging email campaigns across key customer audiences.

• Manage communications around new collection launches, product drops, promotions, sales, events and key trading moments.

• Develop and manage customer segments and audiences to deliver increasingly relevant and personalised communications.

• Identify opportunities to expand audience segmentation and improve customer targeting.

• Write engaging, commercially focused email copy that reflects the brand tone of voice.

• Create and build email campaigns, working with the organic and creative teams where additional design or content support is required.

• Monitor campaign performance and use insights to improve engagement, conversion and revenue.

• Analyse key CRM metrics including open rates, click-through rates, conversion, revenue and customer engagement.

• Work with existing automated customer journeys and identify opportunities to optimise and expand lifecycle communications.

• Support the development of the wider CRM strategy as the business scales.

• Test different messaging, creative, audiences and campaign approaches to continually improve performance.

• Maintain high standards across campaign planning, scheduling, segmentation and database management.

• Collaborate closely with e-commerce, marketing and organic teams to ensure CRM activity supports wider commercial priorities.

About You:

• Previous experience in a CRM, email marketing or e-commerce marketing role .

• Hands-on experience using Klaviyo .

• Experience planning, building and sending email campaigns.

• Strong understanding of customer segmentation and audience targeting.

• Strong copywriting skills with the ability to create engaging, commercially focused email content.

• A good understanding of the e-commerce customer journey and how CRM can support acquisition, conversion and retention.

Why Apply:

• Join a fast-growing, ambitious fashion e-commerce brand.

• Take ownership of CRM and help bring the function further in-house.

• Have a direct impact on customer engagement, retention and revenue.

• Work hands-on with Klaviyo across campaigns, audiences and customer journeys.

• Build and expand sophisticated customer segmentation and personalisation.

• Get involved in exciting activity including collection drops, launches, sales and events.