CRM Analyst

CRM Analyst London 35k + Bonus + BenefitsThis is an exciting opportunity for a CRM Analyst to join a data-driven organisation undergoing significant digital transformation. You'll play a key role in shaping customer marketing activity, using data and insights to improve campaign performance, customer engagement, and commercial outcomes. The Company They are a well-established consumer-focused organisation with a strong emphasis on innovation, data-led decision making, and customer experience. Investing heavily in digital capabilities, they are building advanced marketing and analytics functions to support continued growth. The business offers a collaborative environment where data professionals can make a visible impact and develop their careers. The Role As a CRM Analyst, you will support the delivery and optimisation of targeted CRM campaigns by creating audience selections, analysing campaign performance, and improving data processes.Responsibilities include: Defining and building customer audiences for CRM and digital marketing campaigns Using SQL and analytical tools to evaluate campaign effectiveness and provide actionable recommendations Creating and maintaining data fields and aggregations to support campaign targeting Supporting the optimisation of CRM data and audience segmentation strategies Automating reporting processes and enhancing dashboard functionality Ensuring data quality, governance, and compliance within customer targeting activities Collaborating with marketing, analytics, and wider business stakeholders to deliver successful campaigns Identifying opportunities to improve campaign execution and marketing ROI Your Skills & Experience Strong experience using SQL for data extraction, manipulation, and analysis Experience supporting CRM, lifecycle marketing, or customer targeting activities Ability to analyse large datasets and translate findings into business recommendations Knowledge of campaign performance analysis and customer segmentation Experience working with reporting tools and dashboards Strong problem-solving skills and excellent attention to detail Ability to manage multiple priorities in a fast-paced environment Strong stakeholder management and communication skills What They Offer Competitive salary Performance-related bonus Generous pension contribution Private healthcare Enhanced family leave policies Additional wellbeing allowance and wellbeing support Comprehensive holiday entitlement Ongoing learning and development opportunities Clear career progression within a growing analytics and marketing function How to Apply If you're a CRM Analyst with strong SQL and campaign analytics experience and are looking for an opportunity to make a measurable impact, apply today through Harnham.