Community Sales Director

Phoenix Senior Living seeks a Community Sales Director to drive occupancy and revenue for our senior living community. In this healthcare-focused sales role, you'll own the local go to market strategy, build referral networks with hospitals, physicians, and community partners, and convert leads through tours, events, and personalized follow up. Collaborating across Sales & Business Development, you'll analyze market trends, manage a robust CRM pipeline, and deliver accurate forecasts. You'll thrive in our creative, data driven culture, shaping programs that elevate resident experience and community awareness.

Responsibilities

• Own community-level sales strategy and execution to achieve occupancy and revenue targets.

• Develop and manage referral relationships with hospitals, physicians, and community organizations.

• Lead the full sales cycle: inquiry response, tours, presentations, follow-up, and closing.

• Maintain and optimize CRM pipeline, ensuring accurate data, reporting, and forecasting.

• Plan and execute local marketing events, open houses, and outreach campaigns.

• Analyze market trends and competitors to refine positioning and pricing strategies.

• Collaborate with operations and care teams to ensure a compelling, resident-centered value proposition.

• Report performance metrics and insights to leadership; adjust tactics based on results.

• Train and support community teams on lead handling and customer experience best practices.

• Represent Phoenix Senior Living at community and professional events to elevate brand awareness.

Required Skills

• Senior living sales

• Healthcare sales

• B2

• C consultative selling

• Sales pipeline management

• CRM (Salesforce or similar)

• Market analysis

• Event planning and outreach

• Contract negotiation

• Sales forecasting/reporting

• Team leadership

• Community relations

• Digital marketing basics

• Microsoft Office/Google Workspace