Commercial Product & Sales Marketing Analyst

Michigan Farm Bureau seeks a Commercial Product & Sales Marketing Analyst to support our Insurance operations within the Marketing, Sales & Advertising department. In this role, you will analyze commercial product performance, sales trends, and member data to inform targeted marketing strategies and support agents statewide. You'll collaborate across teams to optimize campaigns, refine product positioning, and deliver clear dashboards and reports for leadership. Join a community-focused culture that champions agriculture and member advocacy while driving data-informed growth.

Responsibilities

• Analyze commercial insurance product and sales performance to identify growth opportunities.

• Develop data-driven marketing insights to support Michigan Farm Bureau agents and sales teams.

• Collaborate with Marketing, Sales & Advertising to optimize campaigns and product positioning.

• Prepare dashboards, reports, and presentations for leadership decision-making.

• Support policy and product initiatives that advance member-focused agricultural solutions.

• Monitor competitive trends and customer segments to inform product and marketing strategies.

Required Skills

• Marketing analytics

• Sales performance analysis

• Data visualization (e.g., Tableau/Power BI)

• Excel and spreadsheet modeling

• Insurance product knowledge (commercial lines)

• CRM and marketing automation tools

• Market research and segmentation

• Reporting and KPI dashboards

• Pricing and profitability analysis

• Presentation and communication skills