Business Development Representative

Lamar Advertising Company seeks a Business Development BDR to fuel growth in our outdoor and digital advertising solutions. As part of the Sales & Business Development team, you'll research prospects, generate and qualify B2B leads, and book high-quality meetings for senior sales executives. You'll manage outreach via phone, email, and social channels while updating our CRM and collaborating closely with marketing. This role suits a motivated, curious self-starter who thrives in a community-focused, collaborative culture built on integrity and reliability.

Responsibilities

• Identify and qualify new B2

• B leads for Lamar's outdoor and digital advertising solutions

• Conduct prospecting via phone, email, and social channels to build a strong sales pipeline

• Schedule meetings and demos for senior sales executives and account managers

• Collaborate with marketing to align outreach with campaigns and target segments

• Maintain accurate records and activity tracking in CRM systems

• Provide basic needs analysis to match prospects with effective ad solutions

• Support proposal development and follow-ups to move opportunities through the funnel

• Partner with internal teams to ensure smooth handoff from prospecting to closing

• Report on weekly KPIs, pipeline status, and market feedback to management

• Represent Lamar's values of integrity, reliability, and community focus in all interactions Required Skills

• B2

• B sales

• Lead generation

• Cold outreach

• Sales pipeline management

• CRM software (Salesforce or similar)

• Negotiation

• Sales presentations

• Market research

• Advertising industry knowledge

• Written and verbal communication