Brand Marketing Manager

Kohler seeks a Marketing Manager to lead brand strategy and activation for our manufacturing businesses. You will define brand positioning, develop integrated campaigns across digital and traditional channels, and ensure a consistent, premium Kohler brand experience. Partner with product, sales, and design teams to translate insights into messaging, content, and go to market plans that drive demand and loyalty. Use data and analytics to optimize performance, manage budgets and agencies, and champion sustainability and design led storytelling aligned with Kohler's culture of craftsmanship and innovation.

Responsibilities

• Develop and own brand strategy and positioning for Kohler's manufacturing businesses

• Plan and execute integrated marketing campaigns across digital, social, events, and traditional channels

• Translate customer and market insights into compelling messaging and content

• Partner with product, sales, and design to build go-to-market plans that drive demand and loyalty

• Measure and report marketing performance, optimizing spend and tactics based on data

• Manage external agencies, creative resources, and marketing budgets

• Ensure brand consistency and premium brand experience across all touchpoints

• Champion sustainability, design, and craftsmanship in brand storytelling

• Support sales enablement with tools, collateral, and presentations

• Contribute to continuous improvement of marketing processes, tools, and best practices Required Skills

• Brand strategy

• Integrated marketing campaigns

• Market research and insights

• Digital marketing and analytics

• Marketing ROI and performance measurement

• Content and messaging development

• Project and budget management

• Cross-functional collaboration

• Marketing automation/CRM tools

• Stakeholder and agency management