B2C Digital Growth & Loyalty Specialist

Canon U.S.A. is seeking a B2C Digital Growth & Loyalty Specialist to drive customer acquisition, engagement, and retention across our consumer imaging and printing portfolio. In this role, you will design and optimize digital journeys, loyalty initiatives, and targeted campaigns using data-driven insights and marketing technology. You will collaborate with ecommerce, product, and sales teams to increase repeat purchases and customer lifetime value while upholding Canon's Kyosei philosophy of innovation, quality, and social responsibility. This position offers the opportunity to impact a global brand and grow your digital marketing career.

Responsibilities

• Develop and execute B2

• C digital growth and loyalty strategies across Canon's consumer channels.

• Manage and optimize loyalty and retention programs to increase repeat purchases and customer lifetime value.

• Analyze customer and campaign data to identify insights, segments, and optimization opportunities.

• Plan, launch, and measure digital campaigns across email, web, and other owned channels.

• Partner with ecommerce, product, IT, and sales teams to enhance digital customer experiences.

• Run A/B tests and experiments to improve conversion, engagement, and retention metrics.

• Report on KPIs and performance, providing recommendations to leadership.

• Ensure brand consistency and alignment with Canon's Kyosei values across digital initiatives.

• Collaborate with external vendors and platforms supporting loyalty and digital programs.

• Stay current on B2

• C digital, loyalty, and martech trends and best practices.

Required Skills

• Digital marketing

• B2

• C ecommerce

• Customer loyalty programs

• CRM platforms

• Marketing automation

• Data analytics and reporting

• A/B testing and optimization

• SEO/SEMEmail marketing

• Campaign performance measurement