B2B Digital Commerce Experience Specialist

Canon U.S.A. seeks a B2B Digital Commerce Experience Specialist to elevate our manufacturing-focused ecommerce channels. In this role, you'll own key aspects of the online customer journey, using analytics, user feedback, and testing to drive conversion, self-service, and revenue. You will collaborate with sales, marketing, IT, and product teams to define requirements, optimize product content, and deliver data-driven enhancements that reflect Canon's Kyosei values of collaboration, quality, and customer focus. This hybrid role in Melville, NY offers growth, impactful work, and strong benefits.

Responsibilities

• Own the end-to-end B2

• B digital commerce experience for Canon U.

• S.

• A.'s manufacturing-focused customers.

• Analyze customer journeys, site behavior, and funnel metrics to identify friction points and optimization opportunities.

• Partner with sales, marketing, IT, and product teams to define and prioritize digital commerce enhancements.

• Manage and execute A/B tests to improve conversion, self-service adoption, and customer satisfaction.

• Translate business needs into clear requirements, user stories, and acceptance criteria for digital features.

• Ensure accurate, compelling product content and searchability across ecommerce touchpoints.

• Create dashboards and reports to communicate performance, insights, and recommendations to stakeholders.

• Champion a customer-centric mindset and align digital experiences with Canon's Kyosei values.

• Support rollouts of new features, including UAT, documentation, and training for internal teams.

• Monitor industry trends and best practices in B2

• B ecommerce and digital experience.

Required Skills

• B2

• B ecommerce platforms

• Digital customer experience design

• User journey mapping

• Web analytics (Google Analytics, Adobe)

• A/B testing & optimization

• Product information management (PIM)

• CRM/marketing automation tools

• SEO/onsite search optimization

• Data-driven reporting & dashboards

• Stakeholder management