UA Manager

Zurich Insurance Company Ltd., a leading global multi-line insurer, seeks a UA Manager to drive growth through data-driven user acquisition. In this role, you will own strategy, execution, and optimization of digital campaigns to attract and convert high-quality prospects across channels such as search, social, display, and affiliates. You will manage budgets, analyze performance, and partner with marketing, product, and sales to align UA with business goals. Zurich offers global career paths, exposure to complex risk and sustainability challenges, and a collaborative culture focused on learning, inclusion, and long-term careers.

Responsibilities

• Lead and optimize user acquisition strategies for Zurich's insurance products across digital channels

• Plan, execute, and analyze paid campaigns to drive qualified leads and policy growth

• Monitor performance metrics, run A/B tests, and refine targeting and messaging

• Collaborate with marketing, product, and sales to align UA with business goals

• Manage UA budget, forecasting, and ROI reporting to senior stakeholders

• Leverage data, attribution models, and analytics tools to improve funnel efficiency

• Coordinate with external agencies and platforms to scale campaigns effectively

• Ensure UA activities comply with regulatory, brand, and data privacy standards

• Provide insights on customer behavior and market trends in finance and insurance

• Mentor junior team members and contribute to best practices and innovation Required Skills

• User acquisition strategy

• Performance marketing

• Paid search (SEM)

• Paid social advertising

• Data analysis and reporting

• Marketing attribution and tracking

• A/B testing and experimentation

• Budget management and forecasting

• Marketing automation and CRM tools

• Insurance or financial services domain knowledge