Trade Promotions Optimization Manager

Coca-Cola Southwest Beverages seeks a Trade Promotions Optimization Manager to maximize the impact of customer trade investments across Texas and neighboring markets. In this role, you will lead promotion planning, analysis, and optimization for our broad beverage portfolio. You will evaluate past promotions, model scenarios, and recommend data-driven tactics that improve volume, revenue, and ROI. Partnering with sales, revenue management, finance, and marketing, you'll shape annual plans, ensure data accuracy, and present actionable insights, supporting a culture of safety, teamwork, and performance.

Responsibilities

• Lead end-to-end trade promotion planning and optimization for key beverage customers

• Analyze historical sales, promotion performance, and ROI to improve trade spend effectiveness

• Develop data-driven recommendations on pricing, discounts, and promotional mechanics

• Partner with sales, revenue growth management, finance, and marketing to align promotion strategies

• Maintain, enhance, and administer trade promotion management/optimization tools and dashboards

• Design and track KPIs, forecasts, and scenario models to guide customer investment decisions

• Support annual planning cycles, promotional calendars, and post-event performance reviews

• Deliver insights and presentations to senior stakeholders on trade strategy and results

• Ensure data integrity, governance, and standard processes across markets and channels

• Drive continuous improvement in trade promotion processes, reporting, and analytics Required Skills

• Trade promotion management

• Trade promotion optimization tools (e.g., TPM/TPO platforms)

• CPG revenue growth management

• Advanced Excel and data analysis

• SQL or similar query languages

• Financial modeling and ROI analysis

• Sales forecasting and demand planning

• Dashboarding and data visualization (Power BI/Tableau)

• Promotional pricing and discount strategy

• Customer and syndicated data (IRI/Nielsen)