Senior Living Sales Specialist

Resort Lifestyle Communities is seeking a Senior Living Sales Specialist to join our resident-first, service-oriented team. In this Healthcare & Medical Services sales role, you will build relationships with seniors and their families, conduct tours, and guide them through the decision-making process for independent living. You'll manage lead follow-up, outreach, and referral partnerships to drive occupancy growth. Collaborating with community and corporate teams, you will demonstrate our resort-style amenities, explain all-inclusive services, and maintain accurate CRM records while embodying compassion, hospitality, and professionalism.

Responsibilities

• Generate, qualify, and manage leads from inquiries, referrals, and outreach efforts

• Conduct personalized tours and presentations for seniors and families

• Guide prospects through needs assessment, pricing, and move-in process

• Develop and maintain relationships with professional referral sources

• Collaborate with community teams to support events and marketing initiatives

• Maintain accurate CRM records, pipelines, and sales reports

• Monitor local market trends and competitor communities

• Meet or exceed occupancy and sales goals set by leadership Required Skills

• Senior living or healthcare sales

• Consultative selling

• Lead and pipeline management

• CRM software proficiency

• Customer relationship management

• Public speaking and presentations

• Negotiation and closing skills

• Knowledge of senior care options and services

• Local outreach and networking

• Basic data and sales reporting