Senior Director, Global Brand and Portfolio Marketing - Biotechnology & Pharmaceuticals
Job Description
CSL seeks a Sr. Director, Global Brand & Portfolio Management to lead strategy for our biotherapies, vaccines, and plasma derived products. This role defines global brand positioning, portfolio strategy, and lifecycle plans, partnering closely with R&D, medical, and commercial teams. You'll drive launch excellence, optimize portfolio performance, and guide investment decisions through data and insights. As a key leader in our patient focused, science driven culture, you will develop a high performing global team and align regional execution to advance life saving therapies worldwide.
Responsibilities
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Shape and lead global brand and portfolio strategy for CSL's biotherapies and vaccines
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Drive integrated brand positioning, messaging, and lifecycle planning across key markets
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Partner with R&D, medical, and commercial teams to align portfolio strategy with pipeline
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Use market, competitive, and patient insights to inform portfolio and investment decisions
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Oversee global launch planning and brand performance optimization
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Lead and develop a high-performing global brand and portfolio team
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Collaborate with regional marketing and country teams to ensure effective execution
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Manage budget, forecasting, and performance metrics for brand and portfolio initiatives
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Ensure brand governance, compliance, and alignment with CSL values and patient focus
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Represent Global Brand & Portfolio in senior leadership and cross-functional forums Required Skills
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Global brand strategy
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Portfolio management
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Pharmaceutical/biotech marketing
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Product launch planning
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Market and competitive analysis
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Lifecycle management
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Financial planning and forecasting
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Cross-functional collaboration
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Team leadership and people development
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Regulatory and compliance understanding
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Stakeholder management
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Strategic planning
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Data-driven decision-making
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Customer and patient insights
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Global matrix management
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