SALES REPRESENTATIVE

As a Direct Sales Representative at Cable One (Sparklight), you'll drive residential growth by promoting high-speed internet, cable TV, and phone services within local communities. You'll prospect and canvas neighborhoods, conduct in-home consultations, and match customers with the right packages while delivering excellent service. In this people-focused, community-minded role, you'll build lasting customer relationships, collaborate with a supportive Sales & Business Development team, and help connect homes to essential broadband services. Enjoy professional growth opportunities, competitive benefits, and the satisfaction of making a meaningful local impact.

Responsibilities

• Generate new residential customers through prospecting, canvassing, and community outreach in assigned territory

• Conduct in-home and on-site consultations to understand customer needs and recommend Sparklight internet, TV, and phone solutions

• Explain product features, pricing, and promotions clearly and transparently, handling questions and objections

• Close sales, complete accurate order documentation, and ensure a smooth handoff for installation and activation

• Build and maintain a sales pipeline using CRM tools, tracking activities and results to meet or exceed targets

• Provide follow-up support to enhance customer satisfaction and reduce churn through strong relationships

• Represent Cable One/Sparklight at local events to promote services and brand awareness

• Stay current on competitor offerings, market trends, and new Sparklight products and bundles

• Collaborate with Sales & Business Development teammates and local operations to ensure excellent service delivery

• Uphold Cable One's people-focused, community-minded culture and act with integrity and accountability in all customer interactions Required Skills

• Direct sales

• Prospecting and lead generation

• Cold calling/door-to-door selling

• Customer relationship management (CRM) software

• Product knowledge - internet, TV, and phone services

• Territory management

• Sales pipeline management

• Contract negotiation and closing

• Presentation skills

• Basic networking/wi-fi concepts