Sales Consultant

Southern Glazer's Wine & Spirits seeks a Sales Consultant to grow off-premise and specialty retail accounts in the wholesale wine and spirits market. You will manage a territory, build retailer relationships, and execute sales plans that drive volume, mix, and profitability. Responsibilities include presenting portfolio brands, running tastings, optimizing merchandising, and using data to spot opportunities. You'll collaborate closely with operations and marketing while benefiting from robust training, career mobility, and a people-first, inclusive culture.

Responsibilities

• Develop and grow off-premise and specialty retail wine and spirits accounts within an assigned territory

• Execute sales plans, promotions, and brand programs to meet volume, distribution, and revenue targets

• Build strong relationships with retail buyers, managers, and key decision-makers

• Conduct product presentations, tastings, and category insights to influence purchasing decisions

• Monitor market trends, competitor activity, and consumer preferences to identify opportunities

• Ensure effective merchandising, shelf placement, and point-of-sale execution in stores

• Accurately forecast, report sales activities, and maintain CRM and account records

• Collaborate with marketing, supply chain, and operations to ensure timely order fulfillment

• Educate customers on portfolio, responsible service, and regulatory requirements

• Participate in ongoing training, performance reviews, and career development programs Required Skills

• B2

• B sales

• Territory management

• Account management

• CRM software (e.g., Salesforce)

• Sales forecasting and reporting

• Merchandising and planogram execution

• Promotional planning and execution

• Data analysis and sales metrics

• Negotiation and closing techniques

• Category management in retail