Residential Direct Sales Manager - Security & Smart Home

Safe Haven Security, a leading Authorized ADT Dealer, is seeking a driven Direct Sales Manager to lead and grow a high-performing residential sales team. In this fast-paced, field-based role, you'll recruit, train, and coach reps selling smart home and security solutions to homeowners, driving territory growth and consistently exceeding aggressive revenue targets. You'll model best-in-class prospecting and in-home sales, track performance through CRM and data, and collaborate with operations and installation teams to ensure an exceptional customer experience in a high-energy, performance-focused culture with uncapped earnings and clear leadership paths.

Responsibilities

• Lead, coach, and motivate a direct-to-consumer residential sales team to exceed monthly and quarterly targets.

• Recruit, onboard, and train new sales reps on sales process, product knowledge, and compliance.

• Model effective prospecting, territory management, and in-home sales presentations.

• Monitor individual and team performance through CRM and reports; implement improvement plans.

• Collaborate with operations and installation teams to ensure smooth installs and strong customer experience.

• Drive accountability for activity metrics (doors knocked, demos, closes) and maintain a high-energy culture.

• Develop and execute territory growth strategies, including canvassing plans and local marketing.

• Ensure adherence to legal, ethical, and safety standards for in-home and door-to-door sales.

• Provide regular performance reporting and forecasts to regional leadership.

• Represent Safe Haven Security's brand and values while promoting smart home and security solutions.

Required Skills

• B2

• C direct sales

• Territory management

• Pipeline management (CRM)

• Sales forecasting

• Team leadership

• Coaching and performance management

• Security/alarm systems knowledge

• Smart home technology knowledge

• Contract negotiation

• Data-driven sales reporting