Product Commercialization&Readiness Manager

Cox Automotive seeks a Product Commercialization & Readiness Manager to lead go-to-market strategy for telecom and media-related automotive solutions. In this role, you will drive launch planning, positioning, and execution across brands like Autotrader, Kelley Blue Book, and Dealertrack. You'll coordinate cross-functional teams, ensure operational readiness, and equip sales with tools and training to accelerate adoption. Using data and market insights, you will refine pricing and packaging, monitor launch KPIs, and continuously improve commercialization frameworks in a collaborative, people-first culture.

Responsibilities

• Lead end-to-end product commercialization and readiness for new telecom and media solutions

• Build and execute go-to-market plans in partnership with product, sales, marketing, and operations

• Define launch requirements, value propositions, positioning, and packaging for automotive software and services

• Develop and manage launch timelines, readiness checklists, and cross-functional accountability

• Analyze market, customer, and competitive insights to inform pricing and commercialization strategy

• Create sales enablement tools, training, and launch communications to drive product adoption

• Track launch performance, KPIs, and customer feedback to optimize post-launch enhancements

• Ensure operational readiness across support, billing, and fulfillment functions

• Partner with data and technology teams to align product capabilities with dealer and OEM needs

• Continuously improve commercialization frameworks, tools, and best practices across Cox Automotive brands Required Skills

• Go-to-market strategy

• Product commercialization

• Product marketing

• Telecommunications industry knowledge

• Automotive and mobility domain knowledge

• Market and competitive analysis

• Pricing and packaging strategy

• Project and program management

• Sales enablement content development

• Data-driven performance analysis