Outbound Sales Representative

Lamar Advertising Company is seeking an Outbound Sales Representative to drive growth in our outdoor advertising portfolio. In this role, you will prospect and qualify new business, conduct high-volume outbound calls and emails, and schedule meetings with decision-makers across local and regional markets. You'll learn our billboards, digital displays, and transit products, prepare basic proposals, and support senior Account Executives with campaign follow-up. Success in this role means consistently building a strong pipeline, meeting activity and revenue targets, and representing Lamar with integrity in every customer interaction.

Responsibilities

• Prospect and qualify new B2

• B advertising clients through outbound calls, emails, and networking

• Manage a high volume of outbound outreach to schedule meetings and product presentations

• Build and maintain a sales pipeline in the CRM, tracking activities and opportunities

• Support senior Account Executives with proposals, pricing, and campaign follow-up

• Meet or exceed monthly activity, appointment, and revenue targets

• Develop basic expertise in Lamar's billboard, digital, and transit advertising products

• Collaborate with local operations and design teams to ensure client needs are met

• Maintain accurate account records and sales reports for management review

• Represent Lamar's culture of integrity, safety, and customer service in all interactions

• Participate in ongoing sales training and market research to improve performance Required Skills

• Outbound B2

• B sales

• Cold calling

• Prospecting & lead generation

• CRM software (e.g., Salesforce)

• Sales pipeline management

• Basic sales presentation skills

• Negotiation & closing

• Email and phone sales outreach

• Time and territory management

• Advertising/media product knowledge